Motivation – Page 4

The Power of Small Moves

Posted on June 22, 2015 by Scott

Last week I bought a pair of running shoes.

It’s a small thing really. Many of you may shrug it off as insignificant. But for me it’s huge. I’ve never thought of myself as an athlete, much less a runner. I still don’t. My pursuits generally lean in a more leisurely direction. Running was something I did when one of my children cried out in pain. I’m not a total couch potato. My involvement with the Boy Scouts of America occasionally found me camping, hiking, or canoeing. Other than that though, I was pretty sedentary. And it showed.

I’m one of the millions of Americans who would moan about the unhealthy state of my body, suck in to button my pants, and then reach for a second helping of some greasy, fattening junk food. I regularly promised myself that this would be the week I did something about my health. This would be the week I finally got serious about exercising and eating better. But like so many others, I never did it.

Then a couple of months ago I participated in a Color Run. I walked the event, huffing and puffing the entire way. With each step, I grew more and more frustrated with myself and my lack of discipline. I was surrounded by hundreds of people at least as unhealthy as me, but all I saw were the strong, toned bodies running seemingly effortlessly ahead of me. I thoroughly enjoyed the event, but it made an impression on me. Something clicked and spurred me to action. I decided to stop wishing and start doing.

I began by searching for beginner workout plans. I came across one called “90 Days of Action” that looked fairly easy. It features two or three exercises a day using only your body weight. The total time investment is maybe ten minutes. Surely, I thought, I can commit to ten minutes a day. I’m motivated by seeing clear progress, so I made a chart and started marking off the days.

As promised, the workouts were short and not so difficult that I couldn’t manage them. After a week or so of crossing off the days, I read about the American Heart Association’s recommendation to take 10,000 steps per day. I downloaded an app to my phone and started walking. That led to discussions with a couple of people about the Fitbit bands they were wearing. I ordered one. A recommended companion app got me to tracking my calorie intake. Almost subconsciously, I started adjusting – ever so slightly – what and how much I ate. Then one day last week, in the midst of walking around the park, the thought came to me …

“I think I could run for a little bit.”

It’s often said that people are afraid of change. That’s not true. If people feared change we would never buy new clothes, trade in our cars, or rearrange the furniture in our house. No, people don’t fear change. What we fear is transition; the work it takes to move from one state to another. We want the change to take place – we just balk at the act of changing.

I think most transitions fail because we try to take on too much at once. There’s a reason gym membership goes up right after New Year’s Day and falls off less than three months later. There’s a reason most attempts at dieting don’t stick. It’s because those moves are too big. They involve too much change at once. The finish line is too far off and the mountain just seems too high. All it takes is one small slip and we feel like we’ve failed. Game over.

The secret to successful change, I believe, lies in small moves. It requires taking a long-term view as opposed to our typical “I want it now” expectations of instant gratification. It means taking things slow and focusing our energy on the first small step – the first small chunk. That allows us to more easily get back up if we stumble. It also allows us to achieve victory, however small, a lot sooner. And each small victory provides the boost you need to tackle the next step.

Chinese philosopher Laozi once said “A journey of a thousand miles begins with a single step.” That makes more and more sense to me. Taking the first step is always the hardest, so why not make it a small one – a downhill step if you will. That makes step two easier. Step three becomes easier still. Pretty soon you look back and gaze in wonder at how far you’ve traveled.

I didn’t set out to become a runner. All I did was take the first step. And then last week… I bought a pair of running shoes.

The Music of Mastery

Posted on June 1, 2015 by Scott

My son Alex and I recently started taking guitar lessons. We’ve made attempts at it in the past; but online videos, DVDs, and instruction manuals just didn’t do the trick. We’ve only had two or three lessons to this point and we’re both excited about our progress. Even though we’re just at the beginning of this journey, I’ve already made a few observations that I believe apply to mastering any new skill.

Getting started is the hardest part. The first time you pick up a guitar, it feels awkward. Everything is new. You really have to think about where your fingers should go – and it hurts. In the beginning, your finger tips are sensitive. They aren’t used to the pressure it takes to properly play the notes. But with time, your fingers develop calluses. With regular practice, the movements that felt so foreign start becoming second nature. The thing is though, you have to fight through that initial phase. Mastery is the result of practicing until new becomes normal.

Focus on mastering the fundamentals. There are hundreds of different chords, strumming patterns, and combinations of each that one can play on the guitar. Looking at the volume of techniques that are possible is overwhelming. But most popular songs can be played with four to seven basic chords. It makes sense then to spend time practicing these basics before moving on to more complex skills. Use the 80/20 rule to your advantage. Mastery is the result of perfecting a few key behaviors.

Personal instruction trumps going it alone. Alex and I struggled during our attempts to learn guitar on our own. He didn’t have the discipline to stick to a regular practice schedule and I wasn’t sure if I was using the right technique. Now that we attend lessons with a personal instructor, things are different. We have someone who suggests a course of action, models proper technique, and holds us accountable for sticking to the plan. Mastery is the result of partnership with someone invested in your success.

Mastering a new skill set can be intimidating, frustrating, and exhausting. It can also be very rewarding. I don’t expect to be playing Carnegie Hall any time soon; but that’s ok. Strumming with my son around a campfire is more my style anyway.

What new skill would you like to master?

The Price of Apathy

Posted on May 25, 2015 by Scott

Every day, managers struggle with problems caused by employee turnover. Finding and keeping good people is hard. Vacant positions put a strain on the rest of the team as they work to pick up the slack. Of course the problem isn’t solved once a hire is made. Getting a new member of the team up to speed takes time. They have to learn not only the mechanics of the job, but related policies and procedures – not to mention the culture of the team. In some cases, turnover is so high that it feels like you can never get caught up.

It hurts when good people quit and leave. It hurts worse when they quit and stay.

Apathy is a silent killer lurking inside just about every organization. It’s deadly because it drains the life out of anything and anyone it touches. Projects and presentations fall flat. Communication stops. Customers and coworkers languish in a sea of confusion and frustration. Forward momentum halts and business suffers.

I’m not talking about the occasional case of burnout. We all have experienced burnout from time to time. The disengagement I’m referring to goes deeper. Author Kristi Hedges reports that almost half of all US workers say they don’t even like their job, and 18% of leaders are actively disengaged.

Recently, this last statistic was hammered home with me. I was involved in a conversation with a manager whose business is losing customers like crazy. Through the first four months of the year, his territory has lost millions of dollars in revenue. When presented with the suggestion to seek out assistance with developing a strategic plan, his response was “I don’t care.”

So what causes good people to check out? Hedges offers these eight common workplace demotivators.

Micromanagement
Lack of progress
Job insecurity
No confidence in leadership
Lack of accountability
Poor communication
Unpleasant coworkers
Boredom

As today is Memorial Day, the day set aside to honor those who gave their life while serving our country, I can’t help but think about the men and women this day commemorates. Talk about engaged. Talk about the opposite of apathy.

How petty of me to mentally check out from my work when they bought my freedom by going “all in.” What better way to honor their sacrifice by giving my all to the work I have chosen.

Will you join me? Will you shrug off whatever negative feelings are keeping you from doing your best? Will you instead commit to fully engaging in making the world around you a better place?

Your organization needs you. Your team members need you. Your customers need you. They need you to wake up and plug in. They need you to care.

I hope you enjoyed your holiday weekend. I also hope you returned to work refreshed, refocused, and recommitted to do your best.

The Art of the Do-Over

Posted on December 29, 2014 by Scott

Now that the hustle and bustle of Christmas is over, attention turns to New Years. Across the globe, people are busy deciding where they will be and who they will be with as they count down the final minutes of the year and celebrate the arrival of 2015. For many, this also means making New Year’s resolutions – commitments to changes in behavior that will improve their lives.

According to research conducted by the University of Scranton, the most popular resolutions made for 2014 were:

Lose Weight
Get Organized
Spend Less/Save More

That same study however, also found that only 8% of those who make New Year’s resolutions actually succeed in achieving them. As soon as one week after making their resolution, 25% report they’ve already broken them. Less than half are still on track after six months. That’s an alarming rate of failure. In fact, I know a great many people who have become so frustrated with their inability to achieve their resolutions that they have decided to stop making them.

We all make promises, to others and to ourselves, that we fail to keep. We fail for any number of reasons; lack of time or money, demands placed on us from others, even random and unforeseen circumstances. But one thing that seems to act as a stumbling block for me is self-control. I sometimes find myself struggling between that which I should do and that which I want to do. For instance, I know I should jump on the treadmill in my backroom for twenty minutes but I’d rather spend that time browsing the internet or watching TV. I should buckle down and finish the big report I have due for work, but I’d rather check out what my friends are doing on Facebook. This lack of discipline keeps me from achieving the goals I’ve set for myself and cause me a great deal of frustration.

Is it any wonder then that, every December, so many of us make the same resolutions we did the year before? How can we overcome this natural tendency to lose steam and forgo the needs in pursuit of the wants? Wharton professor Katherine Milkman offers one suggestion in a strategy she calls the “fresh-start effect.”

Milkman feels that, rather than getting frustrated with our inability to stay on track, we embrace it. Knowing that our motivation to perform is strongest in the days and weeks following a milestone, we should use them to initiate a fresh start toward our goals. Here’s how she puts it:

“At the beginning of a new week, the start of a new month, following a birthday, or after a holiday from work, people redouble their efforts to achieve a goal. Why? Because in these fresh-start moments, people feel more distant from their past failures. Those failures are the old you, and this is the new you. The fresh-start effect hinges on the idea that we don’t feel as perfect about our past as we’d like. We’re always striving to be better. And when we can wipe out all those failures and look at a clean slate, it makes us feel more capable and drives us forward.”

As a kid, I loved do-overs. So did my friends. We made a point to allow a certain number of do-overs in any pick-up game we played. It allowed us to focus on being successful rather than on being a failure. I think it’s sad that as grown-ups we seem to have forgotten the art of the do-over. Not that everyone gets an unlimited amount of free passes (even as kids we only allowed one or two per game); but we can all use a fresh start from time to time.

As you look forward to 2015 and make your list of resolutions – or goals, or commitments, or whatever you want to call them – aim for excellence, not perfection. Know that you don’t always have to get it right the first time. Know that if at first you don’t succeed…well, you know the rest.

Mission Accomplished: What I Learned From Winning NaNoWriMo

Posted on December 1, 2014 by Scott

I did it.

Four weeks ago I accepted the NaNoWriMo (National Novel Writing Month) challenge. The goal was to write a 50,000 word novel during the 30 days of November. I’d heard about it just a couple of days before the month started during an NPR interview with Chris Baty, with the guy who started it in 1999.

I crossed the 50,000 word goal line just before midnight on Saturday, November 29^th. I uploaded the text to nanowrimo.org in order to validate my word count and was immediately forwarded to a screen that read CONGRATULATIONS! in giant letters. While it felt good to get that kind of instant feedback from the site, the personal sense of accomplishment feels even better.

Now that November and the challenge are over, I thought I’d share a few personal observations about the process of goal achievement.

You have to set a big goal. This may seem counter intuitive. After all, if you set a goal that’s too big it’s easy to get discouraged and assume defeat before you even get started. But I think the bigger danger lies in setting a goal that’s too small. Goals that seem small invite procrastination. It’s easy to put off something that seems easy to accomplish. Knowing that 50,000 words would not be easy meant that I had to start right away. Just getting started is often the hardest part of reaching any goal.
You have to make forward progress every day. I knew that if I let just one day go by without working on my novel, I would never finish. Allowing yourself to rest is like giving yourself permission to quit. Newton’s first law of motion applies to goal achievement. A body at rest tends to remain at rest. So I made myself write some every single day. Sometimes it was only a hundred words or so, but moving forward actually keeps you moving forward.
Your work isn’t finished when the goal is reached. I achieved the official goal of writing 50,000 words; but my story isn’t finished. I still have a few more scenes to write before I can call my book complete. That means I can’t stop. As long as I have more story to tell, I’ll keep writing. As long as you have more to give, you still have work to do.
You learn more about what you still have to learn. I’m a better writer (I think) than I was a month ago; but I know I can get better. There are elements of my story that are rough and characters that need more development. So once I get through the first draft, I have to go back and refine several parts of the narrative. I’ll research the parts that gave me trouble and work on them so I can improve.
You start to thrive on the challenge. I have come to relish the sense of accomplishment I feel when reaching a personal milestone. That’s why I keep giving myself goals like this – to see how far I can stretch. It’s been said that the day you stop growing is the day you start dying. After this project is said and done, I’ll be looking for something else to test myself with.

If there’s a goal in front of you that you’re trying to reach, let me encourage you to keep going. If you don’t have one, set one. Make it big and do something to move you forward every day. Otherwise, your story will never be told. And, to paraphrase the NaNoWriMo slogan, the world needs your story.

Fighting the Future

Posted on November 10, 2014 by Scott

Tuesday was Election Day. Did you vote? All across the country, men and women took to the polls in order to make sure their voice was heard. Officials were elected or re-elected to a variety of federal, state, and local positions.

Voting is considered an important right in the United States. Once a privilege available to only a favored few, hard fought battles in our history have extended the right to vote to all citizens, regardless of race, gender, or religious affiliation. Sadly, voter turnout is often poor. Many of those eligible to vote choose not to. Some even oppose the very right they’ve been given.

For example, a key milestone in voter rights was the successful women’s suffrage movement. The 19^th amendment, which provided women the right to vote, wasn’t passed until 1920. For decades prior, groups opposed to the idea of women having a voice in elections (referred to as anti-suffragists) successfully held off the change.

And many of these anti-suffragists were women.

Groups such as the New York State Association Opposed to Woman Suffrage and the Women’s National Anti-Suffrage League (started in Great Britain) were founded by women. These individuals felt political discourse and important decisions related to public policy were best left to men. They wrote and spoke at length about the various reasons women could not, or should not, vote.

It’s amazing how hard some people will fight against that which is good for them; how hard they will look to find excuses to keep from moving forward. Of course, the harder you look for excuses, the more you find. The more you focus on obstacles, real or perceived, the more you come to believe in them. Over time, people can come to fear the new; the innovative; the unknown. Eventually they become numb to any concept of progress, preferring the warm safety of their self-imposed limitations.

This is how people become unengaged. This is why teams, organizations, and even countries become stagnant. This is why goals aren’t met, customers are underserved, and employees are frustrated.

It’s because individuals check out; sometimes without even knowing it.

Isn’t it time we reverse the trend? Isn’t it time we let go of the fear, stop making excuses, and get engaged?

Permit me to issue a challenge:

If you’re one of those who looks first for the reasons why something won’t work, I challenge you to find just as many reasons why it will.
If you’re one of those who actively fight against growth and innovation, I challenge you to try being a voice for it.
If you’re one of those who have chosen to disengage, I challenge you to get involved.

Politicians often talk about the need for change. But change doesn’t typically happen in huge, sweeping waves. It happens slowly, building momentum over time. It starts with individuals – you and me – taking responsibility for our own actions and choosing to do things differently. Small changes by each of us in the way we approach our work and our lives, expand outward – turning a small ripple into large waves of progress.

So plug in, get engaged, decide right now to make a difference. Oh, and come next Election Day – don’t forget to vote.

How to Achieve Your Goal in 30 Days

Posted on November 3, 2014 by Scott

It’s been a while since I started writing my weekly articles. Each week, I share a personal story or reflect on an event from history and attempt to tie it back to some aspect of sales effectiveness, customer service, or leadership. And each week I am honored to hear from people who say my message resonated with them.

Thank you. Your feedback means the world to me.

I love writing. I love taking abstract concepts that are floating around in my head and making them real. I love the satisfaction that comes from creating something that didn’t exist before. And I love sharing my creation with you.

It’s been said that we all have a book or two inside of us. I believe that. We all have ideas, experiences, and observations that are dying to get out. Words that need to be shared. Dreams that long to be expressed. Each and every one of us could write a multitude of books.

I’ve decided to write one of mine.

November is National Novel Writing Month. According to founder Chris Baty, the goal is to encourage each and every person to get one of their books out of their head and into written form. The challenge is to make this happen during the month of November. The first challenge took place in 1999 and drew 21 participants, each accepting the challenge to create a rough draft of their novel within 30 days.

Writing a book is a daunting challenge. Like so many other meaningful activities (dieting, exercising, and cross-selling are a few that come to mind), it can seem overwhelming. It’s something we want to do, but it seems so difficult that we just keep putting it off.

But Baty says that writing a book doesn’t have to be that hard. During an interview with him I heard on National Public Radio, he provided a handful of tips for making the process more manageable. I think these tips work for any seemingly impossible goal you might be facing.

Make a short-tem commitment. Give yourself a short window in which to achieve your goal. The more time you give yourself, the longer you’ll procrastinate. Ever spend the night before you go on vacation madly cleaning the house and tying up loose ends? It’s amazing what you can accomplish with a short deadline. So use this phenomenon to your advantage and give yourself a short leash.
Break it down. Writing a 50,000 novel seems unattainable to most people. But breaking that goal down into 30 daily increments (about 1,700 words) makes it seem so much more manageable. My weekly articles tend to run between 500 and 600 words (this one is a little longer), and I can churn them out pretty quickly. So I just need to write the equivalent of three short articles a day.
Get started. A lot of people are intimated by writing because they’re worried about the details. Maybe their spelling isn’t the greatest, or they’re afraid they’ll get some facts wrong. These are self-limiting barriers that keep us from attaining our goals. The key is to make the effort. Technique improves with practice; but you can’t get better if you never take the first step.
Embrace accountability. If no one knows you’re trying something new, then there’s no downside to giving up. Making your commitment public invites others to check in on your progress. We all need a little help to succeed, whether it’s encouragement, constructive criticism, or a good kick in the pants every now and then. So ask others to help you succeed.
Celebrate success. There will be good days and bad days along your route to achieving your goal. Our tendency is to focus on the bad ones. It’s important to stop periodically and recognize the advances you’ve made. The energy you get form seeing your progress will propel you forward. Again, having others invested in your project helps as it allows them to celebrate with you.

I’m both excited and terrified at the prospect of writing a novel. I’m going to try and keep these ideas in mind as I work my way through it. Hopefully 30 days from now I’ll have something to show for the effort. I invite you to choose a goal for yourself and join me for the ride.

Motivate Me

Posted on October 20, 2014 by Scott

Last week I joined a group of managers in Athens, Texas for a coaching workshop. This class walks managers through several processes and resources designed to help them empower their teams with the goal of improving individual and team performance. I thoroughly enjoyed the opportunity to share ideas and open discussion with so many dedicated leaders. I left exhausted and refreshed all at the same time.

One of the topics that came up repeatedly, and usually does during these workshops, was motivation. It seems that any time I speak with someone who’s responsible for the performance of others, talk eventually turns this direction. Managing people is a lot easier when they are motivated to perform. But few seem to understand how motivation works.

Motivation can be defined as “the reason for acting a certain way.” The problem with motivating other people though, is that they are people. Every person is unique and their reasons for engaging, or not engaging, in certain behaviors are unique to them. Unless you understand what’s driving them internally, you can’t effectively motivate them.

Many psychologists and sociologists have studied the concept of motivation. For years they’ve tried to identify the triggers that cause some people to approach their jobs with enthusiasm and dedication while others seem intent on giving the bare minimum. One of the first in the field was Abraham Maslow.

In a 1943 paper titled A Theory of Human Motivation, Maslow introduced his hierarchy of needs. The five levels of this hierarchy represent different drivers, or motivations, for human behavior. By uncovering what needs are driving an individual, Maslow believed you could understand why they acted the way they did. And by providing or withholding certain needs, you could then motivate someone to behave how you wanted or needed them to.

Maslow depicted the five levels as a pyramid, with the most basic of needs at the bottom. He suggested that, as basic needs are met, an individual turned their attention to higher level ones. The most basic needs – the bottom level of the pyramid – are “Physiological” needs. These include things like food, water, sleep, and air. Clothing and shelter are also physiological needs. Until these necessities are obtained, higher level needs take a backseat.

The second level consists of “Safety” needs. Here you find things like personal wellness and financial security. In the workplace, insurance and other benefits as well as job security represent safety needs.

Maslow called the third level “Belongingness.” Concepts such as family, friends, and intimacy make up this level. These may be satisfied by having friends at work, being involved in groups, and having mentors I and colleagues who take an interest in you.

At the fourth level, people address their need for “Esteem,” the need to be appreciated, valued, and recognized for their contribution. Promotions, positions of responsibility, and increasing levels of autonomy help to meet these needs.

The final level of Maslow’s hierarchy addresses “Self Actualization.” This refers to an individual’s need to engage in meaningful work. To be self-actualized, one needs to feel they are pursuing the work they are meant to do – work that taps into their innate gifts and passions. They must realize their full potential.

Many have expanded on Maslow’s work, but his theory remains a cornerstone of motivation theory. It suggests that we’re all unique, driven by our own set of goals, desires, and circumstances. And it supports the notion that managers are ill-prepared to motivate their teams – unless they get to know them.

So, what’s motivating the people on your team?

Winning From Behind

Posted on September 29, 2014 by Scott

Fall is in the air, and that’s good news for baseball fans. It means playoffs are here and the 110^th World Series is in sight. Wild Card are tomorrow and the Division series start this week.

Baseball is a classic game and, like many sports, makes for great stories. Some of the best movies revolve around baseball, but some of the best sports history moments come from actual baseball games. I’m not a huge baseball fan (I think I played one season of little league), but I do love a good story.

One of the most interesting to me is the story of the 1951 New York Giants.

The Giants had endured a horrible year. Coming into August, they were 13 ½ games behind the Brooklyn Dodgers, who led the National League. Everyone figured their season was finished. No team could possibly hope to overcome such a deficit.

But then, inexplicably, something changed. The Giants somehow found new life. Teammates challenged each other and each player vowed to give everything they had through the home stretch. They won 16 games in a row. By October, they had managed to tie Brooklyn for the lead, winning 37 out of their last 44 games.

New York and Brooklyn split the first two games of the playoff series – the first ever in National League history. It came down to the third and final game of the series. The winner would become league champions and go on to face the Yankees in the World Series.

That game didn’t unfold as the Giants had hoped. By the ninth inning, they trailed 4-1. Fans began heading for the exits as Brooklyn prepared to pitch for the game. Three outs and it would all be over.

But once again, the Giants rallied. A couple of singles and a double moved the score to 4-2, with runners on second and third base. Outfielder Bobby Thomson, a fairly consistent hitter, came to plate and rookie Willie Mays moved to the on-deck circle. The Dodgers sent in relief pitcher Ralph Branca – presumably to walk Thomson so he could pitch to the rookie.

Somehow, Thomson connected with the second pitch, sending it into the left field stands. It was ‘the shot heard ‘round the world,” and the underdog Giants were now the National League Champions. Fans stormed the field. Radio announcer Russ Hodges screamed “The Giants win the pennant!” He kept screaming it until he lost his voice. The celebration continued for hours.

How does your team react when the odds are against them? We’re about to enter the 4^th quarter of 2014 and many who read this are behind on their annual goals. For some, the deficit may seem too huge to overcome. Is it time to cut the losses and hope for a better 2015? Or is it time to refocus and reenergize?

Time and again, history has shown that the greatest champions aren’t those who coast to victory. The real champions are those who overcome the odds – those who find a way to win when the game is on the line. Those are the victories that mean the most.

Crashing Forward: How to Find Your Cloud’s Silver Lining

Posted on September 15, 2014 by Scott

A few weeks ago, I shared a quote from T.E. Lawrence. He was famous for his world travels as an archeologist and a member of the British Army. He wrote extensively about his adventures, particularly his involvement in the Arab Revolt. After returning home from the Middle East, he delivered hundreds of lectures, sharing pictures and stories. This brought him fame and the nickname “Lawrence of Arabia.”

Two months after leaving military service for good, Lawrence was riding his motorcycle and had an accident. Cresting a hill, he suddenly came upon two boys in the road and swerved to miss them. He lost control and flew over the handlebars, hitting his head. He fell into a coma and died six days later on May 19, 1935.

But this story isn’t about T.E. Lawrence; it’s about Hugh Cairns.

Cairns worked as a neurosurgeon at the London Hospital. In fact, he was a key advocate of neurosurgery as a medical specialty and focused on head injuries during the Second World War. When Lawrence’s accident occurred, Cairns was one of the men called in to treat him.

The event had a significant impact on Cairns. After Lawrence died, he began an intensive study of head injuries resulting from motorcycle accidents. Military communications were often delivered via motorcycle couriers. The British Army, Royal Navy, and Royal Air Force all used these “despatch riders” regularly as radio communication technology was still in its infancy. With so many riders on the road, accidents were inevitable; and head injuries were extremely common.

Given the serious nature of head injuries, Cairns knew they had to be treated quickly. But soldiers in the field had to be evacuated to receive the specialized care they required in established hospitals. So the doctor created eight mobile neurosurgical units and sent them to North Africa, Italy, India, and other frontline locations throughout Europe. His teams treated over 20,000 patients and changed the face of field medicine.

Cairns further determined that the best way to reduce the potential for head injuries as a result of motorcycle accidents was to push for the use of crash helmets. He put together a rudimentary design and petitioned the British armed forces to adopt them. The helmets had an immediate impact, drastically reducing the percentage of fatalities. The introduction of helmets has saved the lives of countless motorcyclists since.

They say every cloud has a silver lining; but it all depends on who’s looking at the cloud. Tragedy affects people in different ways. Some turn inward, focusing on the frustration, anger, or other negative emotions. Others though, quickly move beyond the negativity, choosing to focus on moving forward. They turn the negative energy resulting from failure or loss into a force for change. They choose to harness their emotions and channel them into a better future.

Hugh Cairns chose to use the death of T.E. Lawrence as motivation to change the fate of motorcycle riders. He chose to make a difference and create a silver lining. Today, people who have no idea he ever existed continue to benefit from his decision.

Some of the biggest disappointments we face may be opportunities in disguise. All it takes to reveal them is the right attitude. Here are three steps you can take to take something negative and create something positive.

Determine what went wrong. This first step seems obvious, but most organizations approach it the wrong way. They focus on assigning blame – who was at fault. The key is to identify the steps, specific decisions and actions, that led to the issue. Only by understanding the contributing factors can you properly address step two.
Decide on a solution. There are really two aspects to this step. The first involves rectifying the immediate issue. The second requires you to look at additional measures that can be taken to minimize contributing factors. For Cairns, the immediate problem was the amount of time it took to transport patients from the field to the hospital. He addressed this by providing in-field care for head injuries. But he further attacked the problem by developing a solution for a contributing factor – the unprotected heads of motorcycle riders.
Involve the key stakeholders. Designing headgear was not within Cairns’ realm of expertise. Furthermore, he knew that he couldn’t achieve wide-spread adoption of motorcycle helmets on his own. So he took his rudimentary, proof-of-concept model to the military – the largest group of stakeholders he could find. The top brass had a significant interest in protecting their personnel. It was through their involvement that the helmets were refined, tested, and ultimately produced.

Bad things are going to happen. People, systems, and products will fail. Effective leaders recognize this and use tragic circumstances as catalysts to learn and create a better future.

“It is not what you look at that matters; it is what you see.” Henry David Thoreau