Give Thanks. No, Really Give It!

Posted on by Scott

thank you wordleTis the season to be thankful, right? By now you’ve probably read a number of Facebook posts or newspaper articles about the origins of the Thanksgiving holiday; so I won’t bore you with those details. Suffice it to say that the fourth Thursday in November has become the traditional day of the year to express gratitude for the blessings you enjoy. Now, obviously, you should be thankful throughout the year, not just on a particular day. Thanksgiving is just the day we set aside time to really think about it.

But what about those other 364 days of the year? Shouldn’t we make a special effort to express our gratitude every day? Don’t you like it when someone tells you “Thank you” or goes out of their way to show appreciation for something you’ve done?

Author and speaker Stephanie Chandler thinks so. She’s compiled a list of 12 Ways to Thank Your Customers. These are all pretty basic ideas and most of these suggestions have been discussed in our basic sales & service training classes. See how many of these you already have in place.

  1. Greeting Cards. Think of all the major, minor, and wacky unofficial holidays on the calendar during the year. Why not send out a card to celebrate with your customer?
  2. Personal Notes. Forget the email or form letter. Pull out the stationery and a pen. Now write a few short lines that mean something personal to your customer.
  3. Invitations. Call up a customer and invite them to come in for some face-to-face time. Call it a portfolio review or research study. Spend some quality time listening to your customer and see what a huge impact it makes.
  4. Small Gifts. They don’t have to be lavish or expensive. They just have to say “I was thinking of you.”
  5. Food. We like getting food at work right? Why not return the favor?
  6. Gift Cards. Know what your customer likes? Get them a gift card to their favorite store or restaurant. Don’t know what they like? Try Amazon!
  7. Referral Rewards. When a customer thinks enough of you to refer new business your way, it’s time to say “Thank You!”
  8. Reverse Referrals. I’ll bet your business customers like to receive referrals too.
  9. Customer Appreciation Days. Plan something around Founder’s Day or Customer Appreciation Week. Or just choose some arbitrary day and make it special.
  10. The Gift of Information. See an article or book you think might interest your customer? Why not send it their way with a special note?
  11. Host Events. Hosting an open house or cook out is an easy way to show your appreciation.
  12. Life Events. Did your customer receive a promotion? Did a son or daughter graduate? Did they get married, open a new location, or close a big sale? Let them know you noticed.

There’s no rocket science involved here. The key is to develop an attitude of gratitude and perpetuate it all the time – not just once a year. And if you don’t currently have an active “appreciation strategy,” now is the perfect time to start. Just pick one of these ideas and get to it.

I think it’s also worth mentioning that most of these suggestions also work for coworkers. That’s another group just begging for some appreciation. Whew, I don’t know about you; but I’ve got a lot of work to do.

Happy Thanksgiving!

P.S. Got a great way of saying “Thank you?” I’d love to hear about it.

Fighting the Future

Posted on by Scott

AntisuffragistsTuesday was Election Day. Did you vote? All across the country, men and women took to the polls in order to make sure their voice was heard. Officials were elected or re-elected to a variety of federal, state, and local positions.

Voting is considered an important right in the United States. Once a privilege available to only a favored few, hard fought battles in our history have extended the right to vote to all citizens, regardless of race, gender, or religious affiliation. Sadly, voter turnout is often poor. Many of those eligible to vote choose not to. Some even oppose the very right they’ve been given.

For example, a key milestone in voter rights was the successful women’s suffrage movement. The 19th amendment, which provided women the right to vote, wasn’t passed until 1920. For decades prior, groups opposed to the idea of women having a voice in elections (referred to as anti-suffragists) successfully held off the change.

And many of these anti-suffragists were women.

Groups such as the New York State Association Opposed to Woman Suffrage and the Women’s National Anti-Suffrage League (started in Great Britain) were founded by women. These individuals felt political discourse and important decisions related to public policy were best left to men. They wrote and spoke at length about the various reasons women could not, or should not, vote.

It’s amazing how hard some people will fight against that which is good for them; how hard they will look to find excuses to keep from moving forward. Of course, the harder you look for excuses, the more you find. The more you focus on obstacles, real or perceived, the more you come to believe in them. Over time, people can come to fear the new; the innovative; the unknown. Eventually they become numb to any concept of progress, preferring the warm safety of their self-imposed limitations.

This is how people become unengaged. This is why teams, organizations, and even countries become stagnant. This is why goals aren’t met, customers are underserved, and employees are frustrated.

It’s because individuals check out; sometimes without even knowing it.

Isn’t it time we reverse the trend? Isn’t it time we let go of the fear, stop making excuses, and get engaged?

Permit me to issue a challenge:

  • If you’re one of those who looks first for the reasons why something won’t work, I challenge you to find just as many reasons why it will.
  • If you’re one of those who actively fight against growth and innovation, I challenge you to try being a voice for it.
  • If you’re one of those who have chosen to disengage, I challenge you to get involved.

Politicians often talk about the need for change. But change doesn’t typically happen in huge, sweeping waves. It happens slowly, building momentum over time. It starts with individuals – you and me – taking responsibility for our own actions and choosing to do things differently. Small changes by each of us in the way we approach our work and our lives, expand outward – turning a small ripple into large waves of progress.

So plug in, get engaged, decide right now to make a difference. Oh, and come next Election Day – don’t forget to vote.

How to Achieve Your Goal in 30 Days

Posted on by Scott

IMG_1344It’s been a while since I started writing my weekly articles. Each week, I share a personal story or reflect on an event from history and attempt to tie it back to some aspect of sales effectiveness, customer service, or leadership. And each week I am honored to hear from people who say my message resonated with them.

Thank you. Your feedback means the world to me.

I love writing. I love taking abstract concepts that are floating around in my head and making them real. I love the satisfaction that comes from creating something that didn’t exist before. And I love sharing my creation with you.

It’s been said that we all have a book or two inside of us. I believe that. We all have ideas, experiences, and observations that are dying to get out. Words that need to be shared. Dreams that long to be expressed. Each and every one of us could write a multitude of books.

I’ve decided to write one of mine.

November is National Novel Writing Month. According to founder Chris Baty, the goal is to encourage each and every person to get one of their books out of their head and into written form. The challenge is to make this happen during the month of November. The first challenge took place in 1999 and drew 21 participants, each accepting the challenge to create a rough draft of their novel within 30 days.

Writing a book is a daunting challenge. Like so many other meaningful activities (dieting, exercising, and cross-selling are a few that come to mind), it can seem overwhelming. It’s something we want to do, but it seems so difficult that we just keep putting it off.

But Baty says that writing a book doesn’t have to be that hard. During an interview with him I heard on National Public Radio, he provided a handful of tips for making the process more manageable. I think these tips work for any seemingly impossible goal you might be facing.

  • Make a short-tem commitment. Give yourself a short window in which to achieve your goal. The more time you give yourself, the longer you’ll procrastinate. Ever spend the night before you go on vacation madly cleaning the house and tying up loose ends? It’s amazing what you can accomplish with a short deadline. So use this phenomenon to your advantage and give yourself a short leash.
  • Break it down. Writing a 50,000 novel seems unattainable to most people. But breaking that goal down into 30 daily increments (about 1,700 words) makes it seem so much more manageable. My weekly articles tend to run between 500 and 600 words (this one is a little longer), and I can churn them out pretty quickly. So I just need to write the equivalent of three short articles a day.
  • Get started. A lot of people are intimated by writing because they’re worried about the details. Maybe their spelling isn’t the greatest, or they’re afraid they’ll get some facts wrong. These are self-limiting barriers that keep us from attaining our goals. The key is to make the effort. Technique improves with practice; but you can’t get better if you never take the first step.
  • Embrace accountability. If no one knows you’re trying something new, then there’s no downside to giving up. Making your commitment public invites others to check in on your progress. We all need a little help to succeed, whether it’s encouragement, constructive criticism, or a good kick in the pants every now and then. So ask others to help you succeed.
  • Celebrate success. There will be good days and bad days along your route to achieving your goal. Our tendency is to focus on the bad ones. It’s important to stop periodically and recognize the advances you’ve made. The energy you get form seeing your progress will propel you forward. Again, having others invested in your project helps as it allows them to celebrate with you.

I’m both excited and terrified at the prospect of writing a novel. I’m going to try and keep these ideas in mind as I work my way through it. Hopefully 30 days from now I’ll have something to show for the effort. I invite you to choose a goal for yourself and join me for the ride.

Lead Like Columbus: Make A Mistake

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image

“In fourteen hundred ninety-two Columbus sailed the ocean blue.
He had three ships and left from Spain; He sailed in sunshine, wind and rain.”

In January of 1492, explorer Christopher Columbus received financing from the king and queen of Spain to explore a new route to the East Indies by sailing westward. The monarchs hoped to enter the lucrative spice trade with Asia, particularly Japan. Columbus hoped to create a name for himself and gain financing for future voyages.

After months of planning, Columbus finally set out on August 3rd with 90 men aboard three ships: the Santa Maria, the Pinta, and the Santa Clara, nicknamed the Niña. He stopped in the Canary Islands for repairs and supplies, readying for the long voyage to Japan. After five more weeks at sea, the lookout spotted land. Columbus had done it, or so he thought.

In fact, Columbus had not reached Japan at all. His small fleet made landfall on an island he called San Salvador; known today as the Bahamas. Columbus continued exploring the nearby islands, convinced he had made it to part of Asia. But his report to Spain ushered in an era of exploration and colonization of the Americas. For next voyage, Columbus was provided with 17 ships, 1,200 men, and orders to establish permanent colonies in the “New World.”

Things don’t always work out like we planned. Often, the results fall far short of the intended goal. But if approach it with the right attitude, failure doesn’t have to be a negative experience. We can learn from it, discover new worlds, and create opportunities for growth.

Too many times, I feel our response to failure is all wrong. We look for a scapegoat. We identify excuses. And then we retreat – we create new rules and restrictions in an attempt to avoid future failures. Missing the mark has become unacceptable.

I’m not saying we should anticipate failure or dismiss every error. Indeed there are times when failure shouldn’t be an option. Some miscalculations are too costly, either to our reputation or the bottom line, to ignore. But we have to be careful of taking the desire for perfection too far.

You can’t live life, or grow a business, by avoiding risk or loss. You have to adopt the explorer’s spirit, like Columbus did, and venture out into the unknown. You have to aim high, and be prepared for whatever new world lies over the horizon. After all, ships were made for sailing.

Happy Columbus Day.

Winning From Behind

Posted on by Scott

Bobby Thomson - 1951 New York GiantsFall is in the air, and that’s good news for baseball fans. It means playoffs are here and the 110th World Series is in sight. Wild Card are tomorrow and the Division series start this week.

Baseball is a classic game and, like many sports, makes for great stories. Some of the best movies revolve around baseball, but some of the best sports history moments come from actual baseball games. I’m not a huge baseball fan (I think I played one season of little league), but I do love a good story.

One of the most interesting to me is the story of the 1951 New York Giants.

The Giants had endured a horrible year. Coming into August, they were 13 ½ games behind the Brooklyn Dodgers, who led the National League. Everyone figured their season was finished. No team could possibly hope to overcome such a deficit.

But then, inexplicably, something changed. The Giants somehow found new life. Teammates challenged each other and each player vowed to give everything they had through the home stretch. They won 16 games in a row. By October, they had managed to tie Brooklyn for the lead, winning 37 out of their last 44 games.

New York and Brooklyn split the first two games of the playoff series – the first ever in National League history. It came down to the third and final game of the series. The winner would become league champions and go on to face the Yankees in the World Series.

That game didn’t unfold as the Giants had hoped. By the ninth inning, they trailed 4-1. Fans began heading for the exits as Brooklyn prepared to pitch for the game. Three outs and it would all be over.

But once again, the Giants rallied. A couple of singles and a double moved the score to 4-2, with runners on second and third base. Outfielder Bobby Thomson, a fairly consistent hitter, came to plate and rookie Willie Mays moved to the on-deck circle. The Dodgers sent in relief pitcher Ralph Branca – presumably to walk Thomson so he could pitch to the rookie.

Somehow, Thomson connected with the second pitch, sending it into the left field stands. It was ‘the shot heard ‘round the world,” and the underdog Giants were now the National League Champions. Fans stormed the field. Radio announcer Russ Hodges screamed “The Giants win the pennant!” He kept screaming it until he lost his voice. The celebration continued for hours.

How does your team react when the odds are against them? We’re about to enter the 4th quarter of 2014 and many who read this are behind on their annual goals. For some, the deficit may seem too huge to overcome. Is it time to cut the losses and hope for a better 2015? Or is it time to refocus and reenergize?

Time and again, history has shown that the greatest champions aren’t those who coast to victory. The real champions are those who overcome the odds – those who find a way to win when the game is on the line. Those are the victories that mean the most.

Crashing Forward: How to Find Your Cloud’s Silver Lining

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Hugh William Bell Cairns by Sidney SmithA few weeks ago, I shared a quote from T.E. Lawrence. He was famous for his world travels as an archeologist and a member of the British Army. He wrote extensively about his adventures, particularly his involvement in the Arab Revolt. After returning home from the Middle East, he delivered hundreds of lectures, sharing pictures and stories. This brought him fame and the nickname “Lawrence of Arabia.”

Two months after leaving military service for good, Lawrence was riding his motorcycle and had an accident. Cresting a hill, he suddenly came upon two boys in the road and swerved to miss them. He lost control and flew over the handlebars, hitting his head. He fell into a coma and died six days later on May 19, 1935.

But this story isn’t about T.E. Lawrence; it’s about Hugh Cairns.

Cairns worked as a neurosurgeon at the London Hospital. In fact, he was a key advocate of neurosurgery as a medical specialty and focused on head injuries during the Second World War. When Lawrence’s accident occurred, Cairns was one of the men called in to treat him.

The event had a significant impact on Cairns. After Lawrence died, he began an intensive study of head injuries resulting from motorcycle accidents. Military communications were often delivered via motorcycle couriers. The British Army, Royal Navy, and Royal Air Force all used these “despatch riders” regularly as radio communication technology was still in its infancy. With so many riders on the road, accidents were inevitable; and head injuries were extremely common.

Given the serious nature of head injuries, Cairns knew they had to be treated quickly. But soldiers in the field had to be evacuated to receive the specialized care they required in established hospitals. So the doctor created eight mobile neurosurgical units and sent them to North Africa, Italy, India, and other frontline locations throughout Europe. His teams treated over 20,000 patients and changed the face of field medicine.

Cairns further determined that the best way to reduce the potential for head injuries as a result of motorcycle accidents was to push for the use of crash helmets. He put together a rudimentary design and petitioned the British armed forces to adopt them. The helmets had an immediate impact, drastically reducing the percentage of fatalities. The introduction of helmets has saved the lives of countless motorcyclists since.

They say every cloud has a silver lining; but it all depends on who’s looking at the cloud. Tragedy affects people in different ways. Some turn inward, focusing on the frustration, anger, or other negative emotions. Others though, quickly move beyond the negativity, choosing to focus on moving forward. They turn the negative energy resulting from failure or loss into a force for change. They choose to harness their emotions and channel them into a better future.

Hugh Cairns chose to use the death of T.E. Lawrence as motivation to change the fate of motorcycle riders. He chose to make a difference and create a silver lining. Today, people who have no idea he ever existed continue to benefit from his decision.

Some of the biggest disappointments we face may be opportunities in disguise. All it takes to reveal them is the right attitude. Here are three steps you can take to take something negative and create something positive.

  1. Determine what went wrong. This first step seems obvious, but most organizations approach it the wrong way. They focus on assigning blame – who was at fault. The key is to identify the steps, specific decisions and actions, that led to the issue. Only by understanding the contributing factors can you properly address step two.
  2. Decide on a solution. There are really two aspects to this step. The first involves rectifying the immediate issue. The second requires you to look at additional measures that can be taken to minimize contributing factors. For Cairns, the immediate problem was the amount of time it took to transport patients from the field to the hospital. He addressed this by providing in-field care for head injuries. But he further attacked the problem by developing a solution for a contributing factor – the unprotected heads of motorcycle riders.
  3. Involve the key stakeholders. Designing headgear was not within Cairns’ realm of expertise. Furthermore, he knew that he couldn’t achieve wide-spread adoption of motorcycle helmets on his own. So he took his rudimentary, proof-of-concept model to the military – the largest group of stakeholders he could find. The top brass had a significant interest in protecting their personnel. It was through their involvement that the helmets were refined, tested, and ultimately produced.

Bad things are going to happen. People, systems, and products will fail. Effective leaders recognize this and use tragic circumstances as catalysts to learn and create a better future.

“It is not what you look at that matters; it is what you see.” Henry David Thoreau

Why You Should Leave Work

Posted on by Scott

5396019ca2464Yesterday was Labor Day and, like many of you, I was blessed with a day off. I hoped you enjoyed the holiday and were able to spend it doing something that didn’t feel like work. Labor Day became an official U.S. holiday in 1894, having first been proposed back in 1882 as a way to recognize the contributions of working men & women to the strength of our nation. Oregon actually began celebrating the day in 1887 (in the month of February) and by the time it was adopted federally, 30 states were already observing Labor Day.

I was really thankful for the extra day off. I needed to finish up some backyard projects and was able to some time relaxing as well. It was nice to recharge the batteries a little bit.

We all need some time off now and then. We need to spend some time away from our responsibilities in order to approach them more effectively. I’ve found that when I spend a day or two away from work, I come back with a fresh perspective. Big tasks seem easier. Answers that eluded me for days suddenly become obvious.

But not everyone takes advantage of their time off. We have a workaholic problem in the United States. According to the U.S. Travel Association, 40% of American workers will leave vacation days on the table this year. Despite the fact that we all long for more time off, a huge portion of our workforce doesn’t use what they have. Why?

Well, according to the same study…

  • 40% said they fear returning to a mountain of work.
  • 35% said no one else can do the job in their absence.
  • 33% said they “can’t afford” to use the time.
  • 20% said they don’t want to be seen as replaceable.

But time off is actually better for your work performance. People who take vacations have lower stress, lower their risk of heart disease, and have more motivation to achieve their goals. Research shows that just 24 hours away from work can have a significant impact on your physical and mental outlook. Organizations obviously benefit from employees who are healthy, focused, and motivated.

 Who would have thought that being off for Labor Day could make us better at our jobs?

 

Lady Liberty – A Symbol of Teamwork

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The Statue of Liberty by Scott Voland (8/16/14)My wife and I recently returned from a weekend vacation in New York City. I’ve visited a couple of times before to attend conferences, so I really enjoyed this opportunity to see the city through the eyes of a tourist. We mapped out a few places we wanted to eat and some attractions we wanted to visit and, of course, Susan had some shopping in mind as well.

One of the attractions we made a point to see was the Statue of Liberty. I’ve always been amazed by large-scale works of art such as this. And pictures just don’t do it justice. You have to see Lady Liberty first-hand to really appreciate her.

Did you know that the statue was a gift from France? It was first conceived of in 1870 by the politician Édouard René de Laboulaye and sculptor Frédéric Auguste Bartholdi. They hoped that by honoring the United States’ advances in the name of freedom and liberty, the citizens of France would be inspired to move toward democracy themselves. Bartholdi traveled to America to gain support for the idea. President Grant quickly agreed to the gift and Bartholdi returned to France to begin the work.

Bartholdi’s design called for building the statue in sections that would be shipped across the Atlantic and assembled on site. French citizens donated to the project and as sections were completed, they were displayed at fairs and other exhibitions. The statue was completed in 1884 and fully assembled in Paris. It was presented to the U.S. Ambassador and the French government agreed to pay for its trip to New York.

But the Statue of Liberty almost never made it to America.

Under the original proposal, The United States would finance the design and building of a pedestal for the statue to stand upon. The American government, however, proved reluctant to donate to the effort. The Governor of New York, Grover Cleveland, vetoed a bill to provide half the cost. Democratic representatives stalled a congressional bill to fund the full project. The pedestal, initially designed to be 114 feet tall, was reduced to 89 feet in order to reduce the cost.

Still, the statue sat in Paris for almost a year before sufficient funds were collected to complete the pedestal. It took a grass-roots campaign by newspaper publisher Joseph Pulitzer (does that name ring a bell?) to generate enough interest to move the project forward. Eventually, sufficient work had been completed for the statue to be moved to New York. It was finally unveiled in place on October 28, 1886. Now President Grover Cleveland presided over the city’s first ticker-tape parade as part of the festivities and the Statue of Liberty began welcoming immigrants seeking a new beginning in America.

I find it interesting that people, and organizations, so often fight against clearly beneficial opportunities. The Statue of Liberty would obviously serve as a symbol of America’s success to the rest of the world, and yet Congress refused to allocate the necessary resources. It would bring recognition and tourism revenue to the City of New York, but the funding bill was rejected. And keep in mind – the statue was a gift! All we had to pay for was a display stand. I wonder what the French thought of us at that point.

As is the story of America, the people stepped up. The pedestal was paid for by 120,000 individual donations from ordinary people. Pulitzer published the names of every single donor, and 80% of the donations were of less than $1 each. The team pulled together and accomplished what seemingly couldn’t be done.

What opportunities are you missing out on right now? What great work is being held up by infighting, someone’s desire to maintain the status quo, or fear of failure? What if your team actually pulled together? What could the sum of their many individual efforts, focused on a common cause, accomplish? Something amazing, I bet.

Up, Up, and Away

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Larry Walters, Balloon ManLarry Walters had always wanted to fly.

As a boy, he became fascinated with airplanes and dreamed of soaring among the clouds. Once he reached adulthood, he joined the Air Force – intent on becoming a pilot. However, his poor eyesight disqualified him from his dream job. He served his time and, after his discharge, took a job as a truck driver.

Larry spent evenings in his backyard watching as jets from nearby Los Angelos International Airport flew overhead. He’d spent 20 years wrestling with his dream of flight, and as the days passed, his frustration only grew. If he didn’t do something about it soon, he feared he’d go crazy. As Larry sat and watched the planes and birds pass by, a plan slowly began to form in his head. Then on July 2, 1982, he put his plan into action.

He’d purchased 42 weather balloons a few weeks before. Now, with help from his girlfriend and a couple of others, he filled each one with helium and tied it to an aluminum lawn chair. A tether tied to the bumper of his friend’s car kept the contraption (dubbed Inspiration I) from blowing away while he filled the balloons and gathered the rest of his supplies. Armed with a CB radio, a camera, some sandwiches, and a pellet gun; Larry strapped himself into the chair, said a quick prayer, and cut the tether.

His goal was to float lazily over town for a while, seeing the world as a bird does from 30-40 feet, then shoot a few balloons and descend. If he couldn’t be a pilot, he figured he would at least experience the thrill of flight for a brief time. Maybe then the dreams would stop.

But things didn’t quite go as Larry had planned.

With the tether cut, Inspiration I rocketed into the air – the jolt caused Larry to lose his glasses. He ascended at the rate of around 1,000 per minute, finally leveling off around 16,000 feet. At this altitude, Larry feared shooting a balloon would unbalance the chair and send him tumbling to the ground, so he drifter for several minutes before a TWA pilot passed him and called in a report of a man floating in a Lawn chair.

Larry drifted into controlled airspace over the airport and managed to contact a civilian radio group over his CB. After 45 minutes shivering in the cold, he finally worked up the nerve to shoot a balloon or two and began to descend. His dangling ropes tangled in some electrical lines causing a power outage. Larry climbed down the pole to safety and a $1,500 fine for piloting an unlicensed aircraft.

Have you ever had a dream you just couldn’t shake?

What if you acted on your dream and the reality was much more than you could ever hope for? What if you set a goal, acted on it, and the result made you wonder why you were so limiting in your expectations? What if you are capable of more than you can imagine?

Think of the goals you have for yourself, your family, and your business. How many of those goals remain unrealized because you’ve yet to act on them? The timing and circumstances may never be ideal, but why let that stop you? Why not start right now?

“All men dream, but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity; but the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible.” T.E. Lawrence

 

What it Takes to Win

Posted on by Scott

Tour de FranceHenri had a problem.

Sales of L’Auto, his daily newspaper devoted to sports, were slow. He’d started the paper in 1900 to compete with France’s largest sports paper, Le Vélo. But after almost three years, circulation hovered around 25,000, far lowered than desired. Henri wanted to not only compete with his rival, but dominate them. So he called an emergency meeting of the paper’s staff. They needed an idea – something big that would cement their legacy as the country’s premier sports authority.

The answer, suggested by a young writer focused on rugby and cycling, was a race. The paper would sponsor a six day, multi-stage bicycle race around France; creating an event grander than anything seen before. The proposal was quickly adopted. As plans for the race progressed, it grew to 19 days. Six just wasn’t enough to attract the kind of attention L’Auto needed. Unfortunately though, this put the race at out of the reach of many would-be participants. By the time it started on July 1, 1903, there were less than 100 registered racers.

However, while the field of competitors was small, the race attracted hoards of avid cycling fans. L’Auto’s circulation immediately jumped to over 65,000. The race became an annual event and circulation continued to grow. By 1923 over 500,000 copies were being sold each day. As luck would have it, the paper was eventually shut down in 1946, having been associated with Nazi influences during the Second World War.

But the race continued.

Today, the Tour de France consists of 21 day-long segments covering approximately 2,200 miles over 23 days. It is generally considered the most prestigious multi-stage bicycle race despite the grueling schedule (there are only two scheduled rest days). While the route changes each year, participants are guaranteed to encounter steep uphill climbs, unpredictable weather and a variety of road hazards. Every day, veterans and rookies compete to be the first overcome the physical demands of the race and don the yellow jersey (a nod to the yellow paper L’Auto was printed on).

Winning the Tour de France is complicated. It’s more like a game of chess than a race. In addition to physical performance and high tech gear, it involves strategy, teamwork and a great deal of patience. There are times when you give it your all and times when you sit back and let others lead. It involves sacrifice for the sake of the team and a steady stream of communication between teammates and even other riders.

In many ways, winning the Tour de France is like winning in business. There are periods of preparation and planning followed by periods of intense activity. There are times when the best strategy is to lay low and times when those who want to win leave everything they have on the road in pursuit of the goal.

Winning is hard. It isn’t for the weak of mind or spirit. It isn’t for those who take the easy way out. Winning is for those who are willing to sacrifice in order to stand on the podium. That’s why so few ever do.

What does it take to win your particular race?