The Incredible Power of Tradition

ornamentWhen Susan and I got married (November of 1991), we knew Christmas was just around the corner. There wasn’t a lot of time to set up a joint household and figure out how we were going to decorate our new place for the holidays. It was stressful enough thinking about how we were going to navigate all of the family, work, and other gatherings; let alone establish some kind of celebration of our own. We knew that our own traditions would evolve over time, particularly once we added children to the mix. But there was one tradition we decided to start right from the beginning, and I’m so glad that we did.

We bought a small, table-top tree and an ornament commemorating our first Christmas as a married couple. The ornament is from the Hallmark Miniature series and features a Victorian-era couple in a sleigh. It has the words “First Christmas” and the year printed on it. The idea was that each year, we’d find a new ornament to celebrate our new family and place only those items on this particular tree.

As you can imagine, the tree looked pretty bare at first. That single ornament looked rather sad floating in the sea of pine needles. But a short year later it was joined by a second one. Then came a third and a fourth and so on. The tree began to fill out with ornaments and memories. Now, twenty-seven years and twenty-eight Christmases later, we’ve got a nice little collection assembled. It’s gotten harder to find the miniature ornaments, and we’ve had to hand-write the dates on a few; but even those elements add something to our shared story.

Traditions are important, as they serve as markers for us to orient ourselves to. Each time we engage in meaningful traditions, we reinforce values that define who we are and what we stand for. As Susan and I look at our marriage tree, and either put the ornaments on or remove them for storage, our commitment to each other is strengthened in a variety of ways.

Obviously, there’s the connection to the past. Each ornament signifies a chapter in our life as a couple. We can pick up an ornament and recall significant events that happened during the 12-month period it represents. Recalling the good times (and yes, the bad ones as well) helps to cement our history and what our family stands for.

There’s the anticipation of searching for and selecting each new season’s ornament. Participation in the tradition brings us together in a time when our schedules pull us apart more often than not. As we look for the next addition to the tree, we engage with each other and rediscover what it is that we have in common.

And there’s also the joy of sharing the tradition with others. Back in 1991, I envisioned a future where our children would open each ornament; counting the years to ensure all were accounted for and identifying the year when they first entered the story. That came to pass. Just this weekend, my daughter Abby sat down and decorated the tree, strategically placing each ornament for maximum effect.

I’m sure you have traditions of your own. Some may be heartfelt while others are corny and cause eyes to roll. But know that each of them are meaningful. Each of them are important.

Don’t let this season disappear in a blur. Rather, grab hold of your traditions, and create new ones, so that you and those you care about have a reason to come together. Make a point to celebrate, anticipate, and engage this Christmas.

The Week Before Christmas

Christmas‘Tis the week before Christmas
And as you can imagine,
People all over
Have the exact same reaction.

They’re frantic and stressed
For various reasons.
Too much is happening
For them to enjoy the season.

There’s lots to get done,
There’s no time to waste.
The year’s almost over,
So we must all make haste.

Presents must be bought,
wrapped, and delivered.
The list is so long
It’s like swimming upriver.

Travel plans and menus
Must all be finalized,
If the perfect Christmas
Is to actually be realized.

And then there’s the work stress
Which ramps up a few notches.
So few days on the calendar now,
So little time on our watches.

Year-end is nigh.
Goals have yet to be met.
We simply can’t afford
to relax just yet.

Projects are due
And reports must be written,
Before visions of sugarplums
Come to fruition.

But I urge you to try
As best as you can,
To not let this Christmas
Be something “less than.”

“Less than it should be,”
or “less than it could.”
Don’t allow stress to
Rob all that is good.

Make sure that you take time
To look back on your year.
Think of the good things
And those you hold dear.

Remember the triumphs,
New levels obtained;
The goals you have crushed
And the friendships you’ve gained.

Take time to refresh,
Recharge, and reflect.
Let the warmth of the season
Your spirit infect.

Because once Christmas is over
and the new year has come,
There’s no need to abandon
The cheer and the fun.

May the spirit of Christmas
Remain inside you.
Let the end of this year’s journey,
Be the start of something new.

Worth the Effort

snail-1447233_640Thanksgiving weekend at the Voland house is typically full of activity – and I’m not talking about the kind that results from Black Friday shopping. We stay far away from that madness. No, the activity I’m talking about involves a lot of yard work and home updates. Naturally, the kids don’t like it.

First, the leaves have to be taken care of. Our handful of trees seem to produce a forest full of leaves. Our pecan tree also adds an extra element to deal with as the nuts fall like missiles during the cleanup. There’s nothing like finishing a long day’s work in the yard only to see it covered once again by another layer of leaves (they just keep falling).

Then we put up the Christmas lights. There are strings on the house and others lining the front sidewalk. No matter how carefully they were put away the year before, everything manages to get tangled up coming out of the box. We have to deal with replacing bulbs and finding extension cords. Of course, my meticulously drawn map, meant to make laying things out effortless, looks like Egyptian hieroglyphics when viewed from the top of a ladder.

Finally, we turn our attention to the inside. The tree goes up and the decorations are set out. Furniture has to be moved so that everything can find its perfect holiday location. Often, this also results in some kind of major remodeling project. Through it all, the dogs watch us fight and argue with bewildered looks on their faces.

Despite the bickering and complaining, we managed to survive the decorating ordeal. You’d think that we’d give up and just stop engaging in the behavior that causes so much stress and tension. It’s surely not worth it, right?

Ah, but it is. Once the sun goes down and the Christmas lights come on, the smiles appear. We marvel at the sight. The arguments are forgotten and everyone enjoys the warm glow. Even the boys eventually agree that the struggle was worth it.

Sometimes, in the midst of the struggle, it’s easy to lose sight of the end goal. Whether it’s completing a big work project, pushing to make your sales targets, or simply decorating the house for Christmas, our tendency is to develop a short-term focus toward a long-term goal. It can be hard to see past the immediate hardship.

But we have to remember that just on the other side of difficulty lies the reward. You have to endure the struggle to reach the payoff. The things worth fighting for do indeed require a fight.

At one point during the weekend, one of the kids noted that some of our best memories are from family trips and projects that went horribly wrong. At the time, all we wanted was for the hardship to end. Looking back though, we wouldn’t trade those times for anything. I guess that means we’ll be putting up the Christmas lights again next year.

Are You Still Hungry?

waiting2-e1450143761943Christmas is right around the corner. The New Year is less than two weeks away. And as you prepare to close the books on 2015, I have just one question for you…

Are you still hungry?

Remember the excitement you felt when you first started this job? Remember the fire that burned deep inside – the one that made you dream big and work hard? Do you still feel the drive to do great things?

Hunger is the most basic of needs. When you are hungry, nothing matters until you sate your appetite. When you are hungry – really hungry – you think of nothing else except satisfying that need. Hunger keeps you moving. It keeps you searching. It keeps you working.

This has been a good year. It’s been a great year. If you haven’t already, you need to stop right now and make a list of all the things you’ve accomplished over the past 12 months. I am shocked at what my team and I have done in such a short amount of time. But with all we’ve done – with all you and your team have done – there’s still more to do.

Is your head still in the game?

Do you still believe there are great things to be accomplished?

Are you still convinced that you have something special to offer?

Is this the team?

Are you the one?

Are you still hungry?

Because if you are, then this is not the end of the year; it’s the beginning. It’s not the finish line; it’s the starting line. And it’s time to get moving.

Everything up to this point has been practice. Everything up to now has been conditioning. Everything up to today has been preparation for our best work. As far as I’m concerned, you ain’t seen nothin’ yet.

My grandmother used to cook some incredible holiday meals. She would work all day to prepare a feast fit for a king. In the days leading up to a family gathering, she would say repeatedly “I hope you’re hungry. Bring your appetite.” I always did.

I remember one year at Christmas one of my cousins arrived having already eaten elsewhere. He didn’t have much of an appetite and only nibbled here and there. The look of disappointment on my grandmother’s face was unmistakable. Here was a bounty just waiting to be enjoyed. The table was set. The smells were overwhelming. The bounty was within arm’s reach – just waiting to be tasted. But he wasn’t hungry enough to act.

The table is set.

The feast is about to begin and there’s plenty for those who want it.

Are you still hungry?

The Gift

giftChristmas is my daughter Abby’s favorite time of year. She loves the lights, the TV shows, the music, and being out of school. Most of all, though, she likes the presents. Every year she lights up as each one is placed under the tree. She looks through them, trying to guess what treasure might be inside. This year, there’s and especially big box that has her almost giddy with anticipation.

As she’s gotten older, Abby has also started to understand the joy that comes from giving gifts. It’s an interesting lesson that most of us learn – the joy that comes from giving. There’s something special about finding the perfect gift for a loved one and then watching as they unwrap it. As a husband and father, I know the feeling all too well.

Another neat component of Christmas is the stories. One of my favorites was written by O. Henry (a pen name of William Sydney Porter) back in 1905. It’s the story of James and Della Dillingham, a poor couple who seek out the perfect gift for each other. In the end, they find out what giving really is.

It’s a short story, so I invite you to read The Gift of the Magi.

Here’s wishing you a Merry Christmas. May the gifts you give and receive carry the true spirit of the season.

 

Lead Like Santa Claus

MerryOldSantaI was looking through some files this weekend and came across my notes from a webinar I attended a few years ago. It was entitled “The 10 Branding Secrets of Santa Claus.” According to presenter Steve Miller, these very specific and deliberate actions provide Santa Claus with “uncopyable superiority.” I love that term.

As I listened to each point Mr. Miller made, I couldn’t help but think about the potential that lies within each business. I believe we are all in a unique position to provide a level of service and partnership to our customers that simply cannot be rivaled by the competition. Those who choose to capitalize on their strengths and outhustle the rest always rise to the top. And so I thought I would share these points from the presentation with you.

The 10 Branding Secrets of Santa Claus

  1. Santa manages expectations. If you’re good, you receive gifts. It pays to listen to Santa Claus.
  2. Santa makes a BIG promise. Compare gifts given for any other holiday – they just don’t compare to the expectations surrounding Santa’s visit.
  3. Santa facilitates referrals. Everyone talks about Santa. Parents even send their kids to him.
  4. Santa creates long-term relationships. Year after year, people turn to Santa with their Christmas wishes.
  5. Santa owns the date. From a business perspective, December 25th is Santa’s day.
  6. Santa delivers an experience. My daughter Abby is 15. She’s known “the truth” about Santa for a long time. But she still gets super-excited every year. And I do too.
  7. Santa owns a color. Who else wears a red suit, cruises around in a red sleigh, and totes a giant red bag?
  8. Santa looks different. You’re not going to confuse Santa with anyone else. Attempts to copy him are laughable.
  9. Santa reinforces his myth. Stores invite kids (and adults) to visit Santa. New movies are made about him every year. Even NORAD tracks his progress! He makes it easy for everyone to buy into his brand.
  10. Everything about Santa walks the talk. Everything about Santa – his North Pole workshop, the elves, the reindeer, the milk and cookies by the chimney – reinforces his story and his brand.

I hope each of you are as excited about 2015 as I am. I hope these observations stir your imagination. And I look forward to working with each of you as you catapult your business into a position of “uncopyable superiority.”

Merry Christmas!