What Your Brand Can Learn From Star Wars

Last week, Disney launched its long-awaited streaming service, Disney +. In addition to classic Disney movies and television shows, subscribers can access top blockbusters from the Marvel universe, documentaries, nature programs from National Geographic, and new content created specifically for the new platform. As a Star Wars fan, I was particularly anxious to see how … Continue reading What Your Brand Can Learn From Star Wars

Better Together

I talk about the concept of partnership a lot, usually within the context of customer service. We want our customers to view us as a partner as opposed to a vendor, or even a service provider. The idea of having a partner moves the relationship past the point of transactional interactions. When customers see us … Continue reading Better Together

Connected

At the beginning of this school year, my daughter and I adopted the practice of picking up a doughnut on Friday mornings. It’s a way for us to celebrate her senior year of high school and makes our morning commute discussions just a little more lively. However, I’ve come to look forward to these Friday … Continue reading Connected