As a young Star Wars fan, I diligently saved each week’s allowance in order to add to my collection of action figures. I had all of the most popular ones like Han Solo, Princes Leia, and Darth Vader, but my favorites were always the more obscure characters. Many of these were hard to find, and … Continue reading A Change of Course
What Your Brand Can Learn From Star Wars
Last week, Disney launched its long-awaited streaming service, Disney +. In addition to classic Disney movies and television shows, subscribers can access top blockbusters from the Marvel universe, documentaries, nature programs from National Geographic, and new content created specifically for the new platform. As a Star Wars fan, I was particularly anxious to see how … Continue reading What Your Brand Can Learn From Star Wars
Creating Fanatical Fans
My, how time flies. Where have the months gone? It seems like just yesterday we were singing Auld Lang Syne and here we are in December; just a few days away from the biggest event of the year. I’m talking, of course, about the premier of Star Wars: The Force Awakens on Friday. I was … Continue reading Creating Fanatical Fans
May the Force Be With You: Lead Like a Jedi
Today is Star Wars Day; an unofficial holiday celebrated by science fiction fans across the globe. For the uninitiated, look at the calendar while you say this phrase out loud: "May the fourth be with you." Whether you like the films or not, there’s no denying the impact they have made on the world. Little … Continue reading May the Force Be With You: Lead Like a Jedi
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