3 Steps to Take After Receiving a Referral

I couldn’t believe what I was hearing. A teller with a leading community bank (a former employer of mine) had sent me an email, saying she wanted to speak with me for a few minutes. She was looking for referral advice. Naturally, I expected her to ask for tips on making referrals. Perhaps she wanted … Continue reading 3 Steps to Take After Receiving a Referral

10 Tips for Better Referrals

re-fer-ral (noun) an act of referring someone or something for consultation, review, or further action. Growing a business is hard. Unless what you have to offer is cutting-edge, standing out from the crowd can be a grind. And let’s face it, most of us aren’t selling something truly innovative. We sell commodities, a product or … Continue reading 10 Tips for Better Referrals

Lead Like Santa Claus

I was looking through some files this weekend and came across my notes from a webinar I attended a few years ago. It was entitled "The 10 Branding Secrets of Santa Claus." According to presenter Steve Miller, these very specific and deliberate actions provide Santa Claus with "uncopyable superiority." I love that term. As I … Continue reading Lead Like Santa Claus