Coaching Styles, Part 4 – The Mentor

Any child of the 80’s will recall “The Karate Kid.” It’s a campy movie about a young boy named Daniel who befriends his apartment’s maintenance man, Mr. Miyagi. Daniel is a novice practitioner of karate who is regularly bullied by a group of thugs who also practice the sport. After witnessing Miyagi’s expertise in martial arts, Daniel pleads with him to become his trainer and help him prepare for an upcoming tournament.

In many ways, the film does a great job of exploring the relationship between a student and the teacher. Daniel often becomes frustrated with Miyagi’s techniques and his own perceived lack of progress. Miyagi, on the other hand, utilizes a very specific plan to impart his wisdom and ensure the knowledge transfer is both effective and long-term.

Even if you haven’t seen the film, you’ve probably heard someone quoting Miyagi’s instructions to “wax on, wax off.” In order to build muscle memory for the basic karate moves, Miyagi has Daniel perform a series of chores around his house. He starts by having him wax the car, or rather, a fleet of cars using a specific set of movements with his right and left hands. Once that chore is complete, he has Daniel stain his fence, wax the floor, and paint his house – each time requiring a particular set of motions to accomplish the task.

While Daniel assumes he’s being used as a pawn to complete Miyagi’s dirty work, he’s actually using the power of repetition to ingrain very basic movements into his subconscious memory. Miyagi has broken complex sets of movements into their most basic elements to help Daniel perfect each one in isolation. Each time, Miyagi models the correct movement, observes Daniel for a time and corrects him until he performs each move as desired. He then leaves him to practice the learned behavior – with enough repetition to ensure it’s not easily forgotten.

Eventually, Daniel reaches the end of his patience. He confronts Miyagi, accusing him of reneging on his promise to teach him karate. In one of the movie’s most iconic moments, Miyagi attacks Daniel. Suddenly, all of the movements come to the surface as Daniel reflexively defends against each attack by his mentor. Daniel suddenly realizes that he has actually been learning all along. Miyagi tells him “Tomorrow, we begin training.” The rest of the move follows the pair as they work to combine the core skills into complex sequences that ultimately result in Daniel’s victory at the tournament.

An effective Mentor uses these same techniques during coaching. Skill drills are used to build understanding and perfection of core skills. The Mentor models the desired behavior and then observes as the employee practices, making adjustments to help them perfect their technique. Eventually, core skills are combined into sequences and practiced through role plays – full-blown practice sessions designed to prepare the employee for the real show, on-the-job performance.

Think about the skills and behaviors your team members need to master in order to be effective. What are the core competencies underlying those skills? Are your coaching methods adequate enough to help them achieve mastery? It’s your move Coach – time to channel your inner Miyagi.

Coaching Styles, Part 3 – The Director

Last fall my wife accompanied me on a business trip to New York City. The trip took place a couple of months before our 20th anniversary so it just made sense to tack on a few days to celebrate. During the day, while I was involved in meetings, she explored the city – shopping and scouting out sites she wanted me to see. At night, after my work for the day was finished, we joined the rest of the tourists in taking in the various cultural experiences the city has to offer.

We are typically not advance planners. Most of our vacation plans are made on a whim and each day begins with someone asking “So, what are we going to do today?” But this time was different. Knowledge from my previous trips, combined with advice from friends and family, resulted in a short list of “must-do’s” while in the Big Apple. One of our destinations was the Gershwin Theater to see “Wicked.”

This is a fantastic show. Everything you see and hear from the minute the lights go down is superb – the sets, the music, and obviously the acting. But what you don’t see is just as important as what you do. Obviously, in a production this spectacular there are lots of things going on behind the scenes – and even more work taking place in advance of the show. And right in the middle of all the moving parts is The Director.

Staging a successful venture, whether it is a theater production, a symphony performance or a business, is the job of the Director. While the Visionary creates and communicates the overall vision, the Director must turn that vision into a reality. It is their responsibility to translate the big picture into specific job roles, executable steps and timelines.

In its simplest form, the role of the Director can be boiled down into two words: delegation and accountability. The Director assigns the work and then makes sure the work gets done. Obviously, things are a bit more complicated than that, so let’s look at the concept of delegation a little more closely.

The first step is finding the right person (or people) for each role. Directors must understand the core competencies required for the each position. Different jobs require different skills and abilities. The role of cashier has a different set of associated tasks, and necessary competencies, than the role of security guard. So Directors must know what abilities are needed for each job to be performed properly.

The Director must also be able to articulate the strengths and weaknesses of the staff at his or her disposal. Since the cashier role involves interaction with customers, the Director knows that an outgoing personality and effective communication skills are necessary competencies. They therefore would not assign this role to someone who is introverted and uncomfortable engaging with others.

The Director also needs to know what motivates each employee and under which circumstances they work best. One person may be excited at the prospect of being given individual responsibility for a project while another may cringe at the though, preferring to work in a support role or as part of a team. By understanding the engagement needs of their staff members, the Director can then assign roles with the best interest of the team and the individuals in mind.

How well do you understand the core competencies needed for each of the roles you oversee? How well do you understand the abilities and motivators of your team members? And how successful are you at matching the right person with the right job?

Coaching Styles, Part 1 – Overview

Being an effective coach is much harder than most people realize. The difficulty arises from the fact that you’re dealing with people. People are irrational, emotional and unpredictable. People have agendas that often differ from, and therefore conflict with, that of the organization. And because every person is unique, effective coaching requires you to be flexible in your approach.

That said, there are four basic coaching styles typically required during any given situation. Which style you use will depend on the individual being coached and the task or situation that forms the basis for your coaching activities. The four coaching styles are:

The Visionary
The Visionary excels at painting the big picture. They are the experts at recognizing and communicating where the team needs to go. They can explain why the direction is important and how all of the pieces fit together to produce the end result.

The Director
The Director’s job is to hand out individual work assignments. Their expertise lies in knowing the skill sets of each team member – the strengths and weaknesses – and assigning tasks to the best player for the job. They also provide accountability to make sure the job gets done.

The Mentor
Mentors are good at teaching new behaviors. They work with individuals to help them understand how to perform certain tasks and develop the skills necessary to excel at those tasks. Mentors are masters at observation and can sense what aspects of an individual’s performance require additional development.

The Cheerleader
Cheerleaders keep everyone focused on the game. They recognize when things go well and provide reward for a job well done. They also recognize when things seem to be slipping a bit and work to rally the troops.

There’s no style that trumps the rest. And while most people gravitate toward one primary style, all four are required to truly be effective. Those managers who have mastered the art of switching from one coaching style to the next will see better results from their efforts. And it follows that those who struggle to adapt their approach appropriately are more likely to be frustrated by the lack of improvement in the performance of their team.

Over the next few posts, I’ll discuss each style in more detail. I’ll offer some clues to help you identify your primary coaching style, although I bet you already know. I’ll provide you with some questions to ask to help diagnose which style is more effective for a given situation. And I’ll share some tips to help you apply each of the styles more effectively.

Why Managers Don’t Coach, Part 5

For the past several weeks, I’ve been discussing some of the most common reasons given by managers when asked why they aren’t coaching. Along the way, I’ve shared my thoughts on the relationship between coaching and training, coaching the high performer, the importance of regular coaching and time management. In this final post of the series, I’ll address the issue of coaching skill.

Excuse #5: “I don’t know how to coach.”

Typically, this excuse stems from a lack of understanding. Managers who don’t understand what a coach is, will have a hard time figuring out what a coach does. So let’s begin with some definitions. Simply put, coaching is anything you do to help someone improve their level of performance. Therefore, a coach is someone engaged in activities that help another person improve their level of performance.

Many corporate coaching programs have complicated the concept. Attend a typical class on frontline coaching and you will be inundated with complex forms, charts and processes that require any number of acronyms in order to remember them all. Back at the office, you spread out all of the materials only to find that the idea of coaching, as it was presented, is way too cumbersome. Frustration leads to procrastination and, ultimately, the idea of coaching is abandoned.

But it doesn’t have to be this way. Look at that definition of coaching again – anything you do to help someone improve their level of performance. When you think of coaching this way, as the process of helping someone vs. a complex set of activities, it frees you to act. Coaching should focus on providing a service rather than following a particular system. So with this new definition in mind, let’s look at some of the activities effective coaches engage in.

Observation: The act of observing an employee in the act of performing their job to identify patterns of behavior. During an observation, the coach makes notes regarding specific strengths and deficiencies in order to address them with the employee.

Goal-setting: The act of defining specific expectations regarding an employee’s performance. Effective goal-setting involves communicating exactly what is expected of the employee with regard to technique and results.

Role clarification: The act of communicating the importance of an employee’s particular job role in the achievement of the organization’s objectives. Role clarification helps the employee understand how the specific tasks they are charged with contribute to the big picture.

Skill drill: The act of repeating a specific behavior over and over in order to develop mastery. The goal of a skill drill is to create an automatic response to a particular set of circumstances.

Role play: The act of practicing a series of skills in preparation for performing on the job. Think of role playing as a dress rehearsal. The goal is to work out any kinks prior to going on stage. Employees who can perform as desired in repeated practice scenarios are more likely to perform when it counts.

Modeling: The act of demonstrating a set of specific behaviors so that employees can form a picture of the ideal performance. Modeling the behavior you want employees to demonstrate provides them with a visual reference to draw upon while they work to improve.

Praise: The act of recognizing when an employee performs as desired and letting them know about it. Effective praise communicates specifically what you noticed, why you liked it and how important it is to continue the desired behavior. Praise should be delivered as soon as possible after the desired behavior occurs so that the employee makes a strong connection between what they did and the positive feelings associated with your praise. Because of the positive emotions it evokes, praise should be used frequently.

Correction: The act of recognizing when an employee fails to perform as desired and letting them know about it. Effective correction communicates specifically what you noticed, why it is undesirable and how to correct the behavior. By nature, correction evokes negative emotions and should be used sparingly. The goal is to inspire improvement, not fear of failure.

These are just a few of the activities commonly associated with effective coaching. I’ll bet you already do some of these. You may be a great coach and don’t even know it. If this all seems new, start small. Get up right now and go catch someone doing something right. And praise them for it. When you come back to your office, schedule an hour within the next week to perform some observations. Remember that coaching is action oriented. So let’s go coach!

Why Managers Don’t Coach, Part 4

A couple of weeks ago I worked with a manager to develop a coaching plan for her team. We spent quite a bit of time identifying goals, skill gaps and specific steps to help each of her employees improve their performance. She was excited about the work we had done and expressed a great deal of confidence in her ability to carry out the plan. The other day I called her up to see how things were going. Right off the bat, I could tell things hadn’t gone quite as well as they could. The level of excitement in her voice was significantly lower than it had been when we first drafted the plan.

She proceeded to tell me that based on our plan, she had held a series of short meetings with her staff to gain their buy-in and begin the process of working on each employee’s development plan. So far, so good. But the next week someone called in sick so she had to cover for them. And then she got a call that she wasn’t expecting and had to deal with that. And something came up at home that demanded her attention. And so the story continued for several minutes. She didn’t have time.

Excuse #4: “I don’t have time to coach.”

This is an all too familiar excuse. I’ve used it and I’m sure you have too at one time or another. In fact it’s so familiar that everyone uses it for a variety of reasons. The lack of time seems to get in the way of many good intentions. We’re all busy. We all have a number of things that require our attention, and inevitably some of it gets pushed to the side.

But this excuse is rarely about time. It’s about priorities.

When something is really important, we find the time to address it. We make the time. We push other, less important, activities to the back burner so that this task gets crossed off the list. In order to prevent this particular excuse from hindering your coaching efforts, you have to make it a priority. Here are five steps to conquering the time/priority issue.

1. Call the spade a spade. The first step is to honestly assess the priority of your coaching activities in relation to the other items on your to-do list. Laura Vanderkam suggests replacing the phrase “I don’t have time” with “It’s not a priority.” If you’re comfortable with how that makes you feel, then perhaps time really is the issue. If not, you need to …

2. Get your priorities in order. I have a hundred items on my to-do list, with some being more important than others. For every high-priority item, there are 10 low priority activities. But it’s the low priority items that seem to eat up my time. In my quest to mark things off my list, I focus on the quick-and-easy, low-priority items. At the end of the day, I’ve done a lot of work, but often feel like I haven’t accomplished much. I’ve found that I need to tackle the high priority items first, otherwise I’ll get sucked into focusing on the little things and putting out fires.

3. Schedule it or delegate it. The high priority items on my to-do list are typically complex, requiring more time and physical or mental energy. As a result, my tendency is to procrastinate – to put off the more challenging tasks in favor of the easy stuff while proclaiming how busy I am. I’ve learned that there are some things I can delegate to other members of the team. They may not complete the job the way I would have, but if I can live with the result, it’s worth letting go in order to free up time in my day for the items that do require my involvement – like coaching. Important items that only I can address go into my calendar. This prevents others from scheduling meetings or other activities that could pull me away from the important task. Scheduling the activity keeps it in front of me and I’m less likely to forget about it.

4. Pile it up or spread it out. If you have several employees to coach, staring at a long list of activities can be overwhelming. Knowing how you work best can help you manage the work load. If you’re a “pull the Band-Aid off nice and slow” kind of person, tackle your coaching in small chunks. Don’t schedule three employee one-on-ones in the same day. If you prefer to yank the bandage off with one quick yank, schedule a day to focus on nothing but your one-on-ones.

5. Use the buddy system. It’s easy to blow off an activity when there’s no accountability. To make sure you don’t postpone or ignore a coaching activity, let someone else know what you’re planning to do. Find another manager and agree to serve as each other’s accountability partner. Share your planned coaching activities and then call each other up to see how things went. Knowing someone else is expecting a report on your progress will help keep you focused on the right things.

Coaching is a critical leadership activity. It can’t be accomplished haphazardly or on the fly. Effective coaching requires a good measure of discipline and time management. I hope these tips help you give coaching the priority, and therefore the time, it deserves.

Why Managers Don’t Coach, Part 3

My first sales position entailed taking inbound phone calls from people wanting to set up new cable TV service. My job was to convince the new customer that, instead of “basic” cable, they really wanted/needed one of our packages that included premium channels, additional outlets and other extra services. Training consisted of two weeks in the classroom learning the products and software along with a few hours here and there listening to experienced reps take calls.

I finished the training class and was assigned to a cubicle. When it came to start taking calls, my supervisor plugged in and listened as I stumbled my way through the first three. As the third call ended, he unplugged his headset and said “Well, it looks like you’re good to go.” He walked away, leaving me to fend for myself. That was the extent of the coaching I received. The next time there was any discussion of my performance was during my annual evaluation – one year later.

Excuse #3: “I coached them last week/month/year.”

This excuse implies that coaching is an event; either a one-time occurrence or even a series of unrelated meetings that have to be spaced out over time. In fact, a lot of well-intentioned coaching programs support this belief. In order to provide structure and accountability to the coaching process, they advocate scheduling each coaching activity, allowing time in between for employees to practice and develop specific skills.

And, to a degree, this is true. When you dedicate time to teaching someone a new skill, it takes time for them to achieve mastery of the skill and still longer before the new behavior becomes a habit. Scheduling a specific time at some point in the future allows the employee to work on their technique and integrate the new skill or skills into their daily work style. But simply walking away until the next scheduled meeting rarely produces the desired results.

As I discussed in the first article of this series, very little of what’s discussed in a classroom training setting ever makes it into real-life practice. A number of factors contribute to this:
• Too much information was presented, so only bits and pieces are retained.
• Information focused more on theory than practical application, so the employee isn’t sure how to modify their behavior.
• The employee isn’t motivated to actually change their behavior.
• Once the employee returns to their normal work environment, they see no evidence that they are actually expected to change.

The point I’m trying to make here is that coaching is a process, not an event. As in sports, a good business coach understands that in order for the team and the individual players to perform at their best, constant coaching is required. And a variety of coaching methods, both structured and unstructured, scheduled and unscheduled, will be used.

Since we’re in the midst of March Madness, allow me to use a basketball example to illustrate. Let’s say a basketball coach wants to integrate a new offensive set into his team’s game. He’ll use a variety of tactics to accomplish this. Possible structured/scheduled coaching methods are listed here along with some unstructured methods [added in brackets afterward].

• In a meeting, the coach will explain how the set works. He’ll detail under what circumstances it makes sense and why it’s so effective. He’ll use diagrams and film of other teams to clarify expectations so that everyone can see clearly what is supposed to happen. [During and following the meeting, the coaching staff will check for understanding by periodically checking with each player to ask questions and reiterate their particular role in the new play.]

• The coach will devote specific blocks of time to practicing the new concept on the floor. He starts by walking through the movement of the ball and how each player should position themselves as the set unfolds. The team will repeat this over and over until they understand what’s required. [Members of the coaching staff will observe how the players move, provide reinforcement, and where necessary pull a player aside for individual attention. They’ll model the desired behavior, have the player practice it and then observe them as they reenter the larger group.]

• The coach will then bring in a defensive squad. This allows the team to practice the play in a slightly more realistic scenario. This will be repeated several times. [Play will start and stop as the coaches observe small tweaks that need to be made. The tempo will gradually increase so that the behavior can be practiced in increasingly game-like scenarios.]

• The new offensive strategy will then be incorporated into a full-blown scrimmage game. The new set will be mixed in with established plays so the team can get used to switching tactics as needed. [Like a dress-rehearsal, this full-blown role play will test to see how well individual players can modify their behavior on the fly. Play doesn’t stop in order to address issues. Coaching takes place in real time. By now the team will have demonstrated an understanding of what’s required and spot coaching and reinforcement takes the place of heavy coach involvement.]

• Finally, the new concepts will be implemented in the midst of an actual game against another team. Once the coach feels his players have grasped the concept to the extent that they can demonstrate the desired behavior repeatedly and consistently, he’s ready to unleash it on the other team. [Even as the game is taking place, the staff is actively engaged in coaching. Players are applauded for demonstrating their new competencies. Others are pulled to the side, or even off the floor, to receive corrective coaching after a missed opportunity. Timeouts are utilized to reinforce the need to properly execute the new skills.]

I hope you see the importance of viewing coaching as an ongoing process rather than a periodic activity. There is a definite need for a system of scheduled, well-structured coaching sessions. But it’s just as important to take advantage of the unscheduled, in-the-moment opportunities to restate expectations, provide positive reinforcement and correct undesirable behavior. Top coaches know that their number one job is the development of the individuals on their team. They never stop coaching.

Why Managers Don’t Coach, Part 2

This article is the second in a series that looks into the reasons managers give for not spending more time coaching. In the first post I looked at the over-reliance some place on the role of formalized or corporate training. Today, we look at another common response.

Excuse #2 – “They’re a top performer. They don’t need coaching.”

Managers are often reluctant to coach top performers. Some of the comments I’ve heard related to this excuse include:

“They’re at the top of their game. What could they possible learn?”

“They’ll get upset. I don’t want to lose them because they feel I’m micro-managing.”

“I don’t feel comfortable coaching them. They’re better than I am.”

Lack of coaching amongst top performers typically results from a feeling of discomfort on the part of the manager. They don’t know how to approach a coaching scenario with someone who’s performing well, so they avoid the issue all together. Unfortunately, this can have less than desirable consequences.

Early in my career as a sales manager, I too held the belief that my top producers didn’t need coaching. One day, this perception was shattered by a sales rep named Linda. I was managing a large call center at the time and on this particular day I had been working with a new rep on her outbound telephone skills. We would take turns making calls so she could listen to me model the technique and then I would listen as she made a call so we could discuss the results.

Linda was one of the top producers on my team and I hadn’t spent much time with her beyond reviewing her numbers and thanking her for her efforts. She noticed I was on the floor working with another employee and during a break she asked why I never worked with her. I replied that honestly, I didn’t feel she needed help. Her production was always at the top and my time was better spent with those who need the most help. Linda convinced me to spend a couple of hours coaching her anyway and the experience was rewarding for both of us. I walked away with a new perspective on coaching that has impacted my career ever since. Here are some of the things I learned from Linda regarding coaching top performers.

They want you to coach them. One of the reasons top performers are, well, top performers is that they’re always looking for ways to improve. In fact, if you ignore them too long, you may find yourself involved in what I call scuba-diver management. This occurs when a top performer feels ignored and subconsciously lowers their level of performance so that you begin coaching them. You work them back to top performer status and then dive back down to coach another low performer. Spending time with a top performer keeps them producing at a high level.

Linda’s performance level hadn’t dropped, but I quickly began to see this pattern in another top performer, Michael. Michael would be top dog one month, but fade into the middle of the pack the next. After a couple months of this back and forth, I realized what was going on. Once I began providing him with a more consistent coaching diet, his performance stayed more consistently in the top tier.

Everyone has something to learn. My reluctance to coach Linda stemmed from a fear that I had nothing to offer. I was worried that my attempts to model would fail or that she would ask a question that I couldn’t answer. I was, in fact, intimidated by her record of performance. But I could tell that she sincerely wanted my time, so I dove in.

During the time I spent with Linda, she was able to pick up on a few techniques – phrases I used or questions I would ask – that hadn’t occurred to her before. She was able to relate specific calls where these ideas would have come in handy and helped her secure more sales. As she took notes and practiced what she’d heard, I knew without a doubt that the time had been well spent.

You get more bang for your coaching buck. Spending time with top performers allows you to capitalize on the skill set that already exists. So your time is spent fine-tuning rather than developing. Let’s say you’ve got two employees to coach. One is an average performer who produces 10 widgets per week. The other is a top performer, producing 50 widgets per week. A 10% improvement in the average performer will gain you one additional widget, but a 10% improvement from your top performer gets you 5.

I’m not suggesting that you leave new employees or low performers to fend for themselves. You need to coach everyone. Your best employees need coaching, although the approach may be different. You have to be flexible enough with your time and coaching skills to accommodate employees at all levels.

Coaching keeps them engaged. When I talk about coaching, most managers think I’m talking about a process that identifies specific skill gaps and works with employees to address them. And while this is often true, coaching isn’t always about specific skill development. I believe coaching is a multi-faceted activity. Ultimately, coaching is any activity that helps an employee do their job better. Simply spending time with a member of your team, showing them attention, illustrates their value to you and the organization. Sometimes a little attention is all that’s required to recharge someone’s batteries.

During the couple of hours Linda and I worked together that day, we discussed her feelings about the organization, her views on particular projects outside of her responsibility, and even her career aspirations. As she talked, I could see the passion she had for her job. She truly loved helping people and felt her role allowed her to match customers’ needs with products and services that would make a difference for them. The opportunity to share that with me, her boss, was obviously important to her. She had an extra skip in her step for several days afterward.

You might learn something. If your top performers are really that good, then they probably have a few tricks to share. I’ve never walked away from a coaching session with one of my best employees without a few new ideas. I pick up techniques that will help another employee, or get inspired to improve an existing process after hearing their feedback.

I was apprehensive about coaching Linda. But I’m so glad I did. She learned a lot and so did I. The things I took away from the time we spent together that afternoon have helped me become a better listener, a better coach, and ultimately a better manager. I doubt she knows just how much I benefited from her insistence that I coach her.

So what are you waiting for Coach? Get out there and spend some time with a top performer.

Why Managers Don’t Coach, Part 1

As a kid, I didn’t participate in many organized sports. I played Little League Baseball for two or three seasons, but don’t recall much about it. I do remember the summer my parents signed me up to play soccer. I only played one year. My fascination with the game quickly waned because of one simple fact – we didn’t have a coach.

We had one at the beginning of the season, but for some reason he quit after only a few practices. Someone might have stepped up to serve as the official coach of record, but we never received any “coaching.” For the bulk of the season, our parents would drop us off and we’d just mill around on the field until the final whistle blew and we ran to the concession stand for our free snow cone. It wasn’t any fun because, without an active coach, we didn’t develop as players or as a team. And we certainly didn’t win.

I believe that one of the most important duties of a manager (if not the most important) is the development of their staff. The primary way this takes place is through regular coaching. Unfortunately, many managers fail to take advantage of the opportunities to maximize the performance of their team by engaging in this critical activity.

Over the years, I’ve heard a number of explanations (I call them excuses) as to why coaching gets placed on the back burner. Through the next few posts, I’ll share some of these excuses and provide some easy-to-implement steps for moving past them. So let’s get started.

Excuse #1 – “I don’t need to coach. They went to training, so they know what they need to do.”

Too many managers falsely believe that sending an employee to a training class will magically result in a significant change in performance. These managers are in for a big disappointment, however, because training alone rarely impacts an individual’s ability or desire to perform. Training is only one tool. And like most jobs, you need more than one tool to do it right.

Millions of dollars are invested in training every year. In fact, developing and delivering training is a big part of what I do for a living. But without the benefit of coaching, most training programs fail. Sadly, when this happens, the blame is placed either on the training curriculum, the trainer or the employee.

Training is intended to provide individuals with the information necessary to perform a certain task. But the ultimate goal is really sustained behavioral change. Following the training class, you want the participant to perform a certain way – to either modify their current behavior, or add a new set of behaviors to their current job role. Training alone simply cannot achieve this goal because information alone is not enough to cause behavior change to take place. As I mentioned in an earlier post on interviewing, there’s a difference between knowledge and skill.

Even if an employee is excited about the material being presented, they won’t remember everything they’ve been exposed to during the class. Studies show that as little as 10% of the material delivered during a typical corporate training session is retained by the time an employee returns to their usual work environment. There are ways to improve this, but you’ll never hit 100%. And remember the goal here. It’s not knowledge retention. It’s modified behavior.

No, transforming knowledge into skill takes time and repetition. For knowledge to evolve into demonstrated skill, it has to be put into practice. And to maximize the potential, this needs to happen as soon as possible. Ideally, the employee will begin implementing what they’ve learned immediately after the class is over. But too many things – customer demands, deadlines, interruptions, peer pressure, and even old habits – present barriers to the immediate integration of the new information into existing work practices.

This is where coaching comes in. Coaching provides the employee with the accountability, motivation and support necessary for them to first begin using the newly acquired knowledge and then to continue down the path toward skill mastery. Here are some steps you can take as a coach to help your employees down that path.

• Perform a training debrief. You ought to know what the training class is intended to teach before sending your team member to it. Therefore, this debrief isn’t for you to gain an understanding of what the course was about. The purpose of this meeting is to ascertain what the employee actually learned. Ideally, the two of you discussed what you wish for them to gain from the session before they attended. Now that the training is over you need to reinforce, or reintroduce, the concepts you feel are important.

• Set some expectations. Let the employee know which aspects of the training you want to see incorporated into their work routine. Reiterate why it’s important that they begin to modify their performance to meet the standards set forth in the class. Ask them what they feel they need in order to be successful and communicate what additional steps you will take to support them.

• Follow up. Especially during the period immediately following the training class, it’s critical to follow up with employees to make sure they are working to meet your expectations. This accountability will help them to focus on their behavior early – while the training is still fresh in their minds. Ignore them during this important window and old habits will quickly reassert themselves and any benefit gained from training will be lost. I’ll present some specific follow up methods in a later post.

Training is an important part of any organization’s strategy. Get the most out of your training investment by coupling it with a solid coaching program. Follow these simple steps and you’ll be well on your way.

Traits Of High Performing Teams

The fantastic group of top performers that make up my team live and work in a variety of locations. As a result, a lot of our team interaction takes place over the phone or via email. So its always a pleasure when we have the opportunity to work on the same project, in the same place, at the same time. You know, as a team.

Last week the group came together to facilitate a series of workshops designed to guide a group of managers through the process of setting annual goals for their staff members. Watching them work was phenomenal. After the final session was over, and every one had gone their separate ways, I had a chance to reflect on the three days we’d spent together. I thought about the things I had just witnessed and jotted down a few observations. Here are some of the things I feel contributed to an incredible team effort.

– They each perform well as individuals. Each member of the team is a superstar in their own right. You can’t have a winning team without talent, and I’m fortunate that the men and women I work with on a regular basis are each very good at what they do. They each strive to be the best at what they do, so I know that when it’s their turn to perform, I’ll get the best possible result.

– They work well together. You don’t have to look far (try the world of pro sports) to find examples of teams loaded with individual superstars, but no teamwork. A team is more than a collection of people. A team has an identity, a rhythm. This doesn’t happen overnight. It takes time and practice. But once you’ve been part of a team that works well together, you’ll spend the rest of your career trying to recapture that feeling. I have a great team. And I love it when they have the chance to work together. They do too.

– They share a common goal. Take a group of top performers, get them working together well, and you have a team. Instill a passion for excellence and focus them on the same goal, and you have something magical. We had many meetings and planning sessions before our project came about last week. Going in, everyone knew what the end result needed to be. And everyone was committed to making that result a reality.

– They “get it.” ‘Nuff said.

– They are committed to team success and that of their teammates. Top performers like to be recognized for their accomplishments. Members of high performing teams understand that their success is tied to that of the team and, by extension, the success of their teammates. As a result, they work just as hard when their role is a backseat one. They understand that when the team looks good, they look good. When a teammate is recognized, their stock rises because of their association with another top performer.

– They know their strengths and limitations (and those of their teammates). You know that guy who knows everything, already has all the skills, and can do anything? Yeah, neither do I. But too many people believe they have to be that person in order to be successful. Great teams happen when each member willingly takes the lead in their area of expertise and hands over the reins when the task at hand in best handled by someone else.

– They’re not afraid to disagree. Great teams have some great arguments. They stem from passion, from a desire to produce a superior result. If your team argues about petty issues or suffers from personality attacks, they’ll have difficulty in putting it aside to present a unified front. Healthy disagreements revolve around the project at hand, around the issues.

Over the past few days, I’ve received several complimentary emails from managers who attended our goal-setting workshops. We hit a home run on this project. But I know that wouldn’t have been possible without a great team. As I share each comment with the team, and see them complimenting each other in turn, I’m reminded of how truly blessed I am to work with such a great group.

A Simple Model for Coaching

I was talking to a group of managers this week about coaching and gave them this mnemonic to help them remember the key components. An effective C.O.A.C.H. will:

Clarify expectations. Good coaching starts with setting clear expectations for your employee. They have understand what’s expected before they can begin to process the skills required to perform.

Observe behavior. Some managers act as if all they have to do is communicate what they want in order to produce the desired result. As if voicing their desire will make it so. But it’s not enough to tell your employees what you want. You have to see them in action to see how well they do it. An employee with clearly defined goals may still need training, resources, motivation, or reinforcement. An absentee leader cannot coach.

Act as a role model. Want your employees greet customers within 30 seconds? You’ll need to model this behavior. Want them to pick up the piece of trash in the parking lot instead of walking past it? Show them how its done. They may listen to what you say, but its how you act that tells them how serious you are. Think they’re not watching? You’re wrong.

Catch ’em doing it right. Positive reinforcement is a powerful, but underutilized tool. Human beings love to hear positive feedback. It’s the best way to ensure performers keep performing.

Handle low performers. Want to see your top performers disengage? Then do nothing about the coworkers who refuse to pull their weight. Failing to address under-performing only exacerbates the problem. Without corrective action, you’ll eventually see the entire team’s performance degrade.

These last two points go hand-in-hand. Reward and accountability are two sides of the same coin. Remember, you’ll receive an abundance of what you praise or tolerate.

There’s a lot more to be said about effective coaching. Look for more thoughts in future posts.