They say that the first step to success is having clearly defined goals. They should be written down and reviewed regularly. In fact, many experts speak to studies that show individuals who take the time to articulate their goals in writing have a much higher likelihood of actually achieving them.
If goals are the first step toward success, I believe having a strategy is definitely the second. A goal without a plan is just a dream. And like your goals, your strategic plan should be as clearly defined as possible. It should be written down and referred to on a regular basis.
Last week I promised to walk through the steps to creating a basic strategic plan. If you’ll follow this outline, you should wind up with a roadmap for achieving the goals that have been set out for your team. That’s what a well-written plan does. It not only points you in the right direction, but spells out the steps required to arrive at the desired destination.
There are five steps to developing your strategic plan.
1. DEFINE. Start by defining your goals as narrowly as possible. Perhaps your goal is to grow sales by 5% over the next year. Well, 5% of what, exactly? What specific products do you need to focus on? What group of customers or prospects? What are the interim goals you need to achieve so that a 5% growth becomes possible? What are the deadlines involved?
By defining the goal as much as possible, you start to break the journey down into more manageable pieces. When staring at a forest, it can be difficult to determine which tree you should cut down first. The more you define the expectations in front of you, the more you start to focus in on specific solutions
2. DESIGN. Having identified, as specifically as possible, what it is you are after, the second step is to create a rough outline of your action plan. Pull the team together and brainstorm activities that will help you achieve each goal. This process involves the entire team. Anyone involved in executing the plan ought to be part of developing it.
When brainstorming, remember that the goal of the exercise is to come up with as many ideas as possible. In order to achieve this, you must create an environment conducive to sharing ideas. Make sure the team understands the rules of brainstorming:
* No negativity. We don’t judge the ideas presented by others.
* Limit distractions. Try to eliminate outside influences that will interfere with the team’s ability to focus on the exercise.
* Crazy ideas are ok. Some ideas might be laughable, but they are still valuable as conduits to other lines of thinking.
* Keep moving. Don’t dig too deep into any the specifics of any one idea. The goal of brainstorming is volume. Talking through any one idea at length will bring the flow of ideas to a halt.
* Start individually. Have team members walk into the meeting having already written down a few ideas of their own. This will help jump start the process.
3. REFINE. Now that you have a list of potential strategies, it’s time to start trimming it down and refining the best ones. Settle on the best ideas and then start tightening each one up by asking a series of questions.
What does that look like? What will we get? What would this strategy to fail? Keep asking questions until you have a plan of action that can’t be refined any further.
4. ALIGN. Determine what resources you need in order to execute your plan. Are there people outside the team you need to bring in? Are there marketing resources you need to create? Are there budget or approval hurdles that need to be cleared? Make sure you have all the necessary pieces aligned to help ensure your team’s success.
5. ASSIGN. The final step in developing your strategic plan is to assign responsibility for each bit. Determine who has ownership of each step and verify understanding of expectations. Don’t walk away from a great strategic plan without addressing this part.
Now that you have a plan, it may feel like the work is done, but it’s just beginning. The plan is meaningless without action. Next week, we’ll take a look at some tips for implementing your strategic plan.

Four weeks. That’s all we have left. Pretty soon, 2016 will be in the history books. Is it just me, or does it seem like we were just here – staring at the end of 2015? My, how time flies.
My oldest son started back to school this morning. It will be his last semester of Nursing School and he’ll be an RN (hopefully) in December. My other two kids will be heading back to high school in a couple of weeks. Like a lot of families, our conversations this weekend periodically morphed into discussion of the various challenges and expectations the new school year will hold. We talked about strengths and weaknesses and bounced around strategies to try and get the most out of the fall semester.
According to a study released last summer, eight percent of patients treated in an emergency room wind up back in the ER within three days. Within 30 days of an ER visit, a full 20% of patients will have returned. To make matters worse, nearly 30% of those revisits resulted in the patient being admitted to the hospital. Their condition had gotten worse.
Whenever superheroes and supervillains clash, there will inevitably be a high degree of collateral damage. Vehicles, buildings, even entire cities are destroyed when good and evil collide. But after the battle is over, who picks up the pieces? Who cleans up the rubble, replaces lost inventory, and compensates the victims after the dust has settled?
It was mid-October when I received the call. On the other end of the line was a manager whose tone told me he was not happy. “Something is wrong with my scorecard,” he said. “You need to get it fixed right away.”
Last Sunday, Facebook CEO Mark Zuckerberg announced his 2016 personal challenge. He plans to build an artificial intelligence system to run his house. In past years, he’s challenged himself to learn Mandarin, read a new book every two weeks, and to meet a new person face-to-face, every day.
The New Year has arrived. Are you ready for it? Are you energized and excited? Are your goals set? I’m not talking about your business goals; things like revenue and customer growth. I’m talking about your goals – the things you want to accomplish this year. Do you have them written down?