Into the Storm: The Basics of Brainstorming

The word "brainstorm" refers to the process of generating a series of ideas intended to address a specific question. The idea of brainstorming was first introduced in 1942 by Alex Osborn in his book How to Think Up. Osborn was frustrated with the lack of innovative ideas from his team of advertisers. Since then, the … Continue reading Into the Storm: The Basics of Brainstorming